Peter Fogarty

VPI provides solutions & expertise in warehouse processing and distribution of slow moving and inactive service parts for industries including Ag, Auto, construction, power systems, industrial, material handling & transportation. The service helps to reduce inventory and free up storage space for newer, more profitable parts ensuring long-term customer support & brand loyalty. Partners: GM, Ford, Daimler, Honda, Mercedes, CAT, Deere, Komatsu, CNH, Liebherr, WIRTGEN, PACCAR, Freightliner, GE, MTU

Created market awareness and demand for mid-size wind turbine by developing go-to market strategy within target segments. Utilize spreadsheet modeling to determine best market based pricing, channel partner strategy and most effective way to target trade association membership. Company Expert on Renewable Energy Certificates (REC) and Solar Renewable Energy Certificates (SREC). Market intelligence responsibilities included collecting, analyzing and disseminating competitive data on a monthly basis.

Parts Marketing Territory Manager for the Rocky Mountain Region of the United States. Primary oil and gas engine parts contact for 10 dealers covering 820,000 square miles. The territory covered some of the United States richest natural gas fields and the second largest oil field, northwestern North Dakota. Was responsible for growing part sales from $36M to $42M in two years. Conducted multi-years analysis of the Wind Energy Industry.

Responsible for launching new consumer products goods company in major US market. Through territory analysis and cold calling, grew territory from $50K to $500K in 6 months.

Responsible for promoting General Motors interest at 42 Buick Pontiac and GMC dealers in the greater New York City area. Created specialized marketing programs to promote the "Goodwrench Service Plus" program and teamed with On-Star representative to promote new product offerings.

Marketing and Operations Management

Broadcast Communication, Geology and Religion