Peter Martin

Exclusive Distributor of PONY Sportswear products in Germany, Austria and Switzerland

Global Business Consultancy for Fashion and Lifestyle Brands

Own business Fashion Industry

Build, manage and lead Global Marketing, Sales and Retail Teams in regional offices. Develop, drive and execute key brand strategies to enhance brand awareness for all our Fashion-Labels (Y-3, Porsche Design Sport, SLVR and Kanye West). Full P&L and brand growth responsibility. Identify and lead negotiations for potential partnerships for high-profile cooperation’s. Engage key fashion designer to develop small capsule collections to create national and international PR Campaigns and Sales Initiatives.

Responsible for full range of Marketing Activities Developed and implemented strategic Marketing Plans to enhance global awareness in the Fashion and Luxury market for this new business segment (Y-3) Hired/trained internal and external teams on a regional level, building marketing plans and opening a new global PR network. Handled product launch/roll-out and support strategic sales distribution

Global responsibility for product coop’s (“adidas for Yamamoto”, “!-signed by Stella McCartney”, Jeremey Scott..), communication and promotion for and with opinion/style leader and trend-setter Developed and implemented strategic trend account network to meet company goals. Hired and led a global team of Trend Marketing Manager Responsible for implementing a solid infrastructure of reporting.

Responsible for implementation of full range of Marketing Activities for this markets. Steering and redirect Marketing Teams in the Middle East territory – manage cross-country objectives and goals. Development of all communication material and budget management for the whole region. Defined & implemented KPIs & measurement systems to evaluate brand progress

Marketing