Petra Paraschiv

The Negotiation Academy (TM) is an online and offline negotiation training venture established by Dr. Claudia Winkler. Learn more at www.necademy.com Main responsibilities: - Develop marketing strategies for live events and online courses. - Define an omnichannel marketing strategy to acquire new partnerships and business opportunities.

I managed all communication towards potential customers via website, email, blog, social media etc. My objective was to drive and coordinate different marketing campaigns to increase inbound sales and to insure the company's growth in all markets. Accomplishments: #1. Created a content strategy that raised the brand's authority in the industry. #2. Successfully managed a team of interns which better improved the internal structure and performance.

I managed the company’s social media channels, developed new and relevant content and created an SEO strategy to increase the inbound lead generation. Shortly, the organic search became the main acquisition channel to the website and blog. I also worked on other initiatives such as market prospecting and online advertising

Helped the company get a better overview of each individual customer's business travel activity. For this, I worked closely with different Global Distribution Systems (Amadeus, AGM) to analyze the business travel invoices of the company's international clients. By doing that, I enhanced my skills in data searching and collecting and got experienced in writing business e-mails while communicating with the clients

Spent the final year of my master’s studies abroad where I learned about cultural consumer models, brand management and gained a reflexive understanding of modern Marketing Communications along with an in-depth knowledge of research methods (Ethnography, Discourse Analysis, Controlled Experiments).

Followed specialized courses in marketing planning and strategy. Covered topics such as: segmentation, targeting, and positioning, web marketing, and statistical analysis. Master thesis: “The effectiveness of an inbound marketing strategy in the case of a B2B company. Case study: Princh A/S”

Spent one semester abroad where I gained in-depth knowledge of digital marketing within the service industry and I learned more about airline, hotel, and MICE industries.

Laid the foundation for a service oriented approach to economics and business administration. Bachelor’s thesis: “Development of an area from the the residents’ point of view ” – Honorable mention at the Romanian National Olympiad of Marketing 2015