Philipp Heinzer

8greenbottles is an algorithm-based e-commerce startup for wine. Our business has two main pillars: First, we only sell wine from unconventional winemakers with high standards in regard to social and natural sustainability and a critical stance towards additives. And second, we put the focus wholly on the specific taste of each customer: People can rate our wines online and will then get specific suggestions that have a similar taste profile. This way, each person can set up their very own wine shop.

- Building from scratch and hyper-growing key categories in Europe - Market analysis and definition of a pan-European strategy with the aim of becoming market leader - Leading a team of junior category managers, based in Berlin and London - Cross-functional collaborations to ensure consistent and competitive product presentation - Renegotiations of existing supplier contracts on EU level (50+ negotiations) leading to massive success regarding margins and revenues and ensuring maximum competitiveness

- Optimization of the cross channel marketing operation for a marketing provider resulting in personalized and consistent customer addressing - Defining a comprehensive e-commerce strategy for a leading furniture retailer by means of market, customer and competitor analysis - Big Data study for a reinsurance company resulting in better employment of environmental data to optimize general risk assessment - Started as Marketing Professional, but was promoted to Strategy Consultant after 14 months

- Conceptualizing, implementing and controlling promotional measures for the distribution - Part of various strategic workforces to optimize the distribution - Building and maintaining the agency homepage and the intranet - Started as marketing intern and was offered a full-time position after 4 months