Philippe Barré

Automotive Consultant for distribution and digitization - Corporate strategy, management, business development, marketing, CRM and customer experience.

Consulting Director for VW &GM Coordination of 5 units. - Creation and organization of management programs, training and events. - Marketing communication distribution strategy for VW LCV and Opel : dealers conventions, dealership animation, sales training programms.

General Manager - Sales team of 5. - Import and distribution of wines and spirits in Florida, Alabama, Louisiana, South Carolina, New York, California, Texas and Illinois (logistics, sourcing, customs). - On/Off-premise management: 250 POS opened / Follow up / Trade marketing, PR and POS animations. - BtoB / BtoC sales, Direct Purchases and imports, Federal and State regulations management, TTB, ATF.

Executive Committee Member - team of 17 people - Integrated strategies mixing ATL & BTL - Launch of 19 new products in Media, CRM, International shows, PR, Customer surveys, events, exhibitions, sales and marketing Action Plans - Road shows for 200 dealers - CRM and brand content with dedicated call centers - 3 Paris Motor Shows including architecture, data-mining, sales, catering, test-drive centers, VIP events - 8 agencies supervision - COC Member for Mercedes-Benz international organization

Product Group Manager supervising a team of 10 - Budget 35 M €. - Product and pricing strategy for Micra, Almera, Serena et Coupés. - Brand and product communication strategy: advertising, media, promotion, CRM, data and mailing.

Advertising and Direct Marketing Director (team of 5) - Budget 35 M€ New product launches, Advertising Strategy and media investments supervision.

Marketing - Sales - Communication