ROSARIO GUINEZ

Oversaw branding, design, and ERP management for Candela Restaurant, Inti Sümaq Restaurant, and Las Sorrentinas Restaurant. Developed and executed branding strategies to boost market presence and customer engagement. Designed visual assets like menus and promotional materials. Managed ERP system implementation to streamline operations. Coordinated social media strategies, content creation, and influencer collaborations to enhance brand awareness and attract new customers.

Responsible for engaging with inbound leads through calls, skillfully qualifying them, and coordinating scheduled video calls with sales managers. Delivering vital information to captivate interest in solar energy, ensuring a thorough understanding of client needs, preferences, and challenges.

eader of the Branding Department for one of Latin America's largest retail e-commerce companies. Responsible for brand strategy in Chile, Argentina, and Colombia. Managing and posting social media tactics, analyzing metrics, overseeing influencer campaigns, and developing creative proposals.

Responsible for attracting new clients and business using both inbound and outbound strategies in PR, email marketing, social media, and actively sought business opportunities through calls and emails.

Leader of the Social Media department for a prominent digital agency in Santiago, Chile. Ensuring the digital team operates in alignment with each brand’s strategy by defining KPIs, strategies, analyzing metrics, and proposing creative ideas to achieve objectives. Clients: Campari, Aperol, Bulldog, Riccadonna, Grant's, Hendricks, Glenfiddich.

Responsible for creating and posting creative content across various social media channels. Managing monthly strategies with influencers and analyzed the results of these tactics, producing detailed reports. Clients: Sangría Lola, Love Lemon, Love Orange, Love Aloe Vera, Shot&GO.