Rahul sharma

Managing all web marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content, retargeting, organic search & social media. Gathering users data on various levels and performing dynamic re-marketing. Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance. Developing budget and monitoring & controlling all costs associated with digital marketing programs; tracking campaign costs, performance and ROI

Responsible for Website Traffic Growth through Digital Marketing Strategy Including SEO, SEM, Social Media, Affiliates Marketing etc. Google PPC – Set up campaign, Keywords research, Writing Ads, Optimizing Campaign, Keyword Bidding and Conversion Tracking for both Search & Display campaign. Generating leads and sales using Facebook and Instagram Ads. Responsible for developing digital creatives with help from creative team and making them live across all channels

Managed category promotion for Kids Category, Followed the monthly marketing calendar for central promotion for my respective categories, Enhanced the user experience of the website including site navigation, content development, promotional campaign for smooth customer experience & response. To worked with the marketing team to plan and execute all PPC campaign for Kids category. Finalized the products list which will be appeared in paid campaign.

Strategic Planned, Managed Pay Per Click campaigns in accordance with the business objectives.. Created & optimized Dynamic Keyword Insertion (DKI), Dynamic Search Ads (DSA), Remarketing Campaign, Dynamic Remarketing Campaign etc. Performed comprehensive on-page and off-page optimizations of website.

Responsible for managed online branding, communication and campaigns through the Logitech website, search engine optimization, search engine marketing, social media marketing and affiliate marketing. Created the quarterly online advertising and marking plan to achieve the marketing and business objectives as per the overall metrics.