Raluca Licau

As a Revenue Operations Manager at Spryker, a leading PaaS and SaaS provider for eCommerce, I oversee the alignment and optimization of the marketing, sales, and customer success processes and systems.

HubSpot Admin with the goal of converting leads, and communicating timely with customers & and partners to ensure retention. Enabling the marketing, C4L and Partner teams to use the technology stack (HubSpot Mkt & CMS, Salesforce, WordPress) efficiently and project managerecurrent & innovation requests using Asana.

Manage copywriting, strategy, and optimization for newsletters, product updates, and campaigns.

* Email Marketing * Web (CMS & Front-End Development) *Operations Management Selected Achievements: > Piloted & implemented Nurture Journeys by creating a process for the Recruitment Marketing team to nurture TOFU & dormant leads through Marketing Cloud Journey Builder. > Developed the Workfront adoption process for internal stakeholders - documentation, check-ins, enablement. > Developed 2 microsites for a regional event, broadcasted virtually (UI/UX research, Bootstrap development, Maintenance)

E-mail Marketing - Strategy creation and Eloqua campaign management for the International Sales Team (EMEA, APAC, LATAM)

* Accommodation pricing, marketing strategy, CI creation, online advertising,. * Managing the Villa’s online presence – website (WordPress), Social Media channels (Facebook, Google+. Twitter), OTAs (booking.com, turistinfo.ro), airbnb, Foursquare, Trip Advisor * Managing and updating Guest Database & e-mail targeting. * Advertising - Facebook Ads * Answering e-mails and guest’s requests/calls; presenting the services offer; confirmation calls. * Event Planning - small conferences, workshops.

PPC Social Media Analytics Content Strategy Prospecting

* On-boarded a new process, RPC (Restricted Product Compliance), which deals with QA of the Amazon catalog and making sure that illegal products are not available for sale on the website. * Collaborated with a legal team of counselors to create and understand rules based on the legislation,reinforced the compliance decision (product compliant for sale or illegal) * Trained team members – initial training and any improvement related sessions.

* Wrote articles for the company’s blog (thinslices.ro), developed a publishing plan and identified seven personas * Familiarized myself with WordPress (post creation and coordination, SEO plugin) * IMR (Internet mediated research - distribution channels for e-book; competitor analysis; content for Hppy app) * Online advertising for e-book (created texts for sharing, developed list of channels and distributed said copy texts – LinkedIn groups, Quora, mobile related articles on blogs)

* McKinsey Portfolio market analysis. * Telephone survey for hoteliers in UK, Ireland. * Competitor analysis – IMR and by phone. * Website content creation & adjustment (Joomla). * Online surveys implementation & data analysis (identify the hoteliers’/partners’ opinions about the new product – seekda Academy). * Usability testing of seekda Mobile Hotel Reservation system - research included in the Master Thesis at IMC FH Krems

* Observed the activities that took place in a Tour-Operator’s Travel Agency (Planning, Marketing and Sales Departments). * Simulated packages, circuits, city breaks proposals (accommodation, ticketing, flights booking).

* Prospected the corporate market in order to find leads for the conference rooms, accommodation, catering and event planning services. * Talked with leads with them over the phone, proposing collaborations. * Gave conference rooms and hotel tours for clients and guests. * Formulated e-mail texts describing the services that Ramada Iași City Center offered, which was sent to interested leads.

Strategic E-Tourism MGMT, Management, Design, Tourism and Leisure Research, Sustainable Tourism Management, Specialized Tourism Business Concepts (Meeting Industry & Events, Cultural Tourism) Master Thesis: USABILITY ANALYSIS OF MOBILE TRAVEL BOOKING APPLICATIONS

Bachelor Thesis: Quality and the Quality Management System – Viable Solutions for Increasing the Competitiveness of Hotel Services (Thesis Grade: 9,75 out of 10,00)