Raphaelle GUUINIC

Berufserfahrung von Raphaelle GUUINIC

• Bis heute 13 Jahre und 5 Monate, seit Feb. 2011

  Marketing Specialist

  NESTLE

  - Marketing best practices roll out across Europe focusing on pricing strategy, brand & portfolio optimization, brand planning and execution. Wide category coverage (Pet food, Cereals, Culinary, Beverages, Infant nutrition, confectionary, waters, frozen food, out of home) - Global functional network lead for marketing solutions : cross zone project leadership (EUR/AOA/AMS), development roadmap prioritization ( Digital asset management solution ; SAP CRM budget management system)

• 3 Jahre und 2 Monate, Jan. 2008 - Feb. 2011

  Brand Manager Beverages

  NESTLE France

  - Brands: NESCAFÉ, NESQUIK, RICORÉ; Product Expertise: Coffee, Hot Chocolate. - Three-year channel strategy & operational brand plans for the catering sector: hotels, healthcare and commercial catering. - Brand P&L and Budget accountability. - Out-of-home beverages market analysis: segmentation and potential analysis. - Innovation/renovation of the beverages portfolio (consumer-insight analysis, consumers’ preference tests) and product launch plan.

• 2 Jahre, Jan. 2006 - Dez. 2007

  Innovation Renovation Project Manager

  NESTLE France - Nestle Professional

  - European Product Development Coordination: recipe harmonization with Nestle Professional cooks; customized developments for Key Accounts (QUICK, Mac Donald’s). - Innovation/Renovation process definition and implementation. - Sales forecast coordination between Marketing, Sales and Supply Chain.

• 1 Jahr, Jan. 2005 - Dez. 2005

  Product manager assistant for exports (intercompany)

  NESTLE Professional

  - Brands: CHEF, MAGGI, NESTLÉ. Products: broths, sauces and desserts. - Set up and coordination of product developments for 25 Nestlé markets. Budget management and reporting.

• 6 Monate, März 2004 - Aug. 2004

  R&D project manager - premium chocolate

  Bongrain Group - Valrhona (South France)

  New chocolate candy range development from formulation with pastry chefs to production process in the factory.

• 4 Monate, Feb. 2003 - Mai 2003

  Formulation Assistant

  Bongrain Group - Corman - Belgium