Rens Evers

Scholten Awater is the nr1 IT hardware reseller & logistic service provider in the dutch B2B market. As board member responsible for the commercial part: Sales, Business Units, Purchasing, Tenderdesk and Marketing. Empowering/leading 85 FTEs (5 direct reports). Generating 200M€ revenue and 6.6M€ profit.

As member of the dutch management team, head of sales and marketing for the division IT products. Leading a team of 35 FTEs (7 direct reports) including the recruiting and onboarding of 12 new persons.

Member of the EMEA Board reporting to President EMEA. Managing a 80M$ business, four brands (Coleman, Campingaz, Sevylor, Aerobed), a marketing and sales team of 25 FTEs (8 direct reports) for the region UK/Ireland, Benelux, Nordics, Africa.

Business management of the international retail accounts Carrefour, Staples, Office Depot, Aldi, Lidl for all HPs consumer categories (PCs , Printing , Supplies). Responsible for driving HPs business towards set objectives (revenue, profitability and market share) , for strategic engagement with accounts , and for multi-national coordination / communication.

A change management job. Within the Consumer Sales Organisation , responsible for various Consumer Sales Programs (change management) in order to create a best-in-class and efficient salesforce with the best profitable growth. Program examples: account planning , contra-revenue optimisation , sales force deployment and development , managing internationalisation of retailers.

Within the Consumer Business Organisation, top/bottom-line responsible for the introduction and business development of HPs Consumer PC (Pavilion) in the NL market and managing the PDA category.

Brand Management

Studies finished at Chronopost (La Poste) in Paris France , express transport. Internship at marketing department conducting market research (thesis) on expanding logistic services like warehousing for the IT and consumer durables market.