Riccardo Pagani
Partner / Gesellschafter, Creative Director | Technical Marketing, Zog Advertising
Milano, Italien
Über mich
• Vast experience in brand communication for global accounts across different industries (e.g. automotive, telcos, luxury, large retail chains, financial institutions) • Extensive exposure to the development and coordination of through the line campaigns (ATL, BTL, Digital, Social) • Detailed and practical knowledge of every aspect of campaigns development from strategic planning to on-air • Hands-on experience in coding, data science, machine learning, websites development and marketing automation • Strong project and team management skills, and entrepreneurial approach • 3 languages (Italian, English, German) • National and International Awards winner • Open to relocation
Werdegang
Berufserfahrung von Riccardo Pagani
Bis heute 8 Jahre und 9 Monate, seit Sep. 2015
Creative Director | Technical Marketing
Zog Advertising
• Consultancy services and online/offline communication for companies and startups • Analysis and optimization of Customer Journey and Customer Experience • Planning and implementation of Google Tag Manager and Google Analytics • Process automation of digital marketing and campaigns • Integration of digital platforms: MailChimp, Zoho, FaceBook Business, Google Maps • Development of websites, mini-websites and landing pages with marketing or communication purpose
7 Jahre und 8 Monate, Mai 2007 - Dez. 2014
Client Creative Director (Fiat International)
Leo Burnett
• Creating and coordinating international advertising campaigns for Fiat • Coordination of Leo Burnett’s foreign offices for campaign adaptation • Planning and coordination of teams within the project budget • Coordinating partner firms in cross-channel campaigns: Web Agencies, Public & Media Relations, Social Media Agencies, Events • Communication for a wide range of Marketing projects: Expo and Motor Shows, Dealers, Financial services, Cross marketing, OOH.
7 Jahre und 5 Monate, Jan. 2000 - Mai 2007
Senior Art Director
Armando Testa S.p.A.
• Creation of national and international advertising campaigns • Experience on Marketing related to large supermarket chains • Supervision of the production and post-production of the campaigns Market sectors: Automotive, Alcoholic Beverages, Non Alcoholic, Beverages, Banking, Food, Telco, Tourism, Luxury, Publishers Media Brands: Barilla, Mulino Bianco, Fiat Lancia, Lavazza, Gatorade, Capitalia, Carige, Banca di Roma, Cariverona, Nestlé, Telecom Italia, TIM, Nimei, Sole 24 Ore
Ausbildung von Riccardo Pagani
1 Jahr und 10 Monate, Okt. 2013 - Juli 2015
Computer Science
ITIS Avogadro - Torino, Italy
10 Monate, Sep. 1997 - Juni 1998
Game and Decision Theory
LIUC Libero Istituto Universitario Carlo Cattaneo - Castellanza, Italy
5 Jahre und 3 Monate, Okt. 1989 - Dez. 1994
Philosophy
Università degli Studi di Milano, Italy
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Deutsch
Gut