Roberto Di Rado

• Formulation of company direction and strategy carrying it through with confidence & vigour; • Responsible for driving the growth of revenue and profit margins; • Responsible for all aspects of human performance issues; • Negotiating legal contracts with suppliers; • Budgetary forecasting ; • Developing detailed project plans; • Responsible for all Project Management controls; • Management of corporate finance.

• Managing a team of 35 people; • Distribution of € 380 million parts in the domestic and export markets; • Inventory Control – Stock level management in relation to the service level; • Determination of the purchase budget and the five-year strategic plan; • Coordination of the dealer network consulting dept.; • Responsible for the dealer automated parts distribution system (Autopart); • Coordination of the parts claims dept.; • Control and management KPI.

• Managing a team of 24 people; • Parts sales (€ 310 million yearly turnover); • Managing 18 Service Area Managers; • Parts promotional activity dept.; • Parts pricing dept.; • Coordination and definition of service marketing plan; • Market analysis – price levels, market shares, competitor bench marking, lead times; • Identification and negotiation of locally sourceable parts in coordination with corporate.

• Start up of the parts business in Honda Automobili Italia S.p.A. in Verona, Italy; • Responsible for parts sales, marketing, pricing and operations; • Identification and implementation of parts procedures and operations within dealer network; • Member of European DMS Team (Dealer Management System); • Implementation of European Pricing Strategy in the Italian market; • Coordination of Service Area Managers; • Implementation of the European parts strategies in the Italian market.

• Setting Dealer sales targets; • Control dealer sales and profitability; • Implementation of Quality Standards; • Control the training and development of dealer staff; • Implementation of promotional activities; • Identify and control sales channels; • Dealer development; • Manage parts claims;