Roberto SEDDA

Berufserfahrung von Roberto SEDDA

• Bis heute 11 Jahre und 9 Monate, seit Sep. 2012

  eBusiness Developer and Marketeer

  P&V

  Responsible for steering the Affinity partnerships online (B2B&B2C) within the car insurance for several clients:D'Ieteren VDFIN, BMW FS, Mercedes-Benz FS..Included different responsibilities :Implemented new digital loyalty & remuneration program including new tools, website and conducted project management (bridge between IT&Business) for salesmen supporting the partnerships resulting increased sales & contract from B2C customers (Aff B2B partnerships)+EU&National regulations application(MiFID, GDPR, ..)

• Bis heute 20 Jahre und 9 Monate, seit Sep. 2003

  Digital Marketing & Project Manager Specialist · CRM Specialist

  Me Myself & I

  CRM & Digital Marketing Specialist, being in this field for over 20 years now. My objectives are turned towards the value of customer experiences and the increase of the company’s objectives while keeping high standards in quality through the process. That goes unsaid that I believe CUSTOMER IS THE KING. My specialties are : • Digital Mkt & Strategy/planning • Online Sales Performance Strategy & Advertising • CRM (1to1 Consumer Marketing) • Project Management • .....

• 4 Jahre, Sep. 2007 - Aug. 2011

  Marketing Campaign Expert

  Orange Belgium (ex-Mobistar)

  • Multi-channel Direct Marketing campaigns • Market & Behavior Analyses of customers (Measure and follow up KPI & ROI.) • Responsible for customer intelligence data • Customers offers proposal via 121 Marketing actions. • Management of the B2C Postpaid Market database (3.4M) • Responsible for the customer lifecycle, within Get & Keep Campaigns

• 7 Monate, Jan. 2007 - Juli 2007

  Digital Media Expert

  Isobar, digital dept. for Carat and Vizuem, all part of the Dentsu Aegis Group

  • Digital Strategy & Media Planning/Buying • Managed client portfolio for GM (Opel & Chevrolet), Philips, Pernod Ricard, Total, Lego, Carrefour, Alken Maes, MSC Cruises, Mazda, etc. and offered digital strategy consulting services.

• 3 Jahre und 3 Monate, Okt. 2003 - Dez. 2006

  Quality & eMarketing Manager

  adUx/Azerion (ex-Hi-Media Belgium)

  • Directed multichannel communication marketing like digital advertising, E-mail and SMS, SEO, etc. alongside handling advertising campaign management and trafficking of advertising campaigns • Prospected new clients and websites and handled routine tasks including billing, contracts, etc.