Roger Manser
Angestellt, Head of Marketing & Sales, Destination Davos Klosters
Davos, Schweiz
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Werdegang
Berufserfahrung von Roger Manser
Bis heute 10 Jahre und 2 Monate, seit Mai 2014
Head of Marketing & Sales
Destination Davos Klosters
6 Monate, Nov. 2013 - Apr. 2014
Freelancer (Agentur- & Kundenseite) / Weiterbildungen (Digital Marketing)
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3 Monate, Aug. 2013 - Okt. 2013
Travelling
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- Strategic/operational marketing management - Corporate development projects: shop expansion, shop concepts, shop design, market research - Brand management (launch of a private label brand - convenience products) - Running crossmedia ad campaigns - Responsible for in-shop promotion plan - Event management (multi-day conferences, shop openings) - Branding: continuous development of CI/CD, POS look n’ feel, clothing
5 Monate, Nov. 2010 - März 2011
Consultant (self-employed)
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- Projects in the area of brand strategy, branding, marketing strategy, sponsorhip/CSR concepts
2 Jahre und 11 Monate, Dez. 2007 - Okt. 2010
Senior Manager / Business Development
SUI Sport Units of Innovation AG
- Head of Project for various strategy consulting mandates and business development initiatives
6 Monate, Juni 2007 - Nov. 2007
Brand Management
Feldschlösschen/Carlsberg Breweries
- Brand mangement projects (major brand overhaul, implementation of new brand identity, POS promotions, introduction of new SKUs)
1 Jahr und 3 Monate, Jan. 2006 - März 2007
Manager / Business Development
iSe International Sports & Entertainment AG
- Project manager for various strategy consulting mandates and business development initiatives
9 Monate, Juni 2002 - Feb. 2003
Internship / Investment Consulting
Credit Suisse Private Banking, Singapore
4 Monate, Nov. 2001 - Feb. 2002
Internship / Event Management
Octagon Sports Marketing, London
Ausbildung von Roger Manser
7 Monate, Aug. 2019 - Feb. 2020
Digital Marketing
Zurich University of Applied Sciences in Business Administration (HWZ)
Marketing/Sales Automation, Digital Transformation, Customer Journey, Use Cases, Maturity Assessment, CRM, Customer Data Platform, Lead Generation/Nurturing, MarTech, Technology Stack, Tool Hacking Paper: "Maturity Assessment and B2B/B2C Use Cases for the Destination Davos Klosters"
1 Monat, Okt. 2017 - Okt. 2017
Digital marketing
Programmatic Advertising / Intensive Seminar (iab Switzerland course)
Programmatic Advertising, Data Targeting
3 Monate, Feb. 2014 - Apr. 2014
Digital Marketing
Digital Marketing / Advanced Diploma (iab Switzerland certified course)
Search Advertising, Media Strategy/Planning, Affiliate, RTB/RTA, Mobile Marketing
1 Jahr und 2 Monate, Nov. 2013 - Dez. 2014
Online Marketing
Various courses
Search Engine Optimization Google AdWords, Google Analytics
6 Monate, Nov. 2013 - Apr. 2014
Online Marketing
Online Marketing Manager (iab Switzerland certified diploma)
Online Strategy, Web Analytics, Search Advertising, E-Mail Marketing, SEO, Social Media Marketing, Display Advertising, Conversion Rate Optimization, Media Strategy/Planning, Mobile Marketing/Apps, E-Commerce - - - Diploma project: "Digital Marketing Strategy for www.micasa.ch"
2 Monate, Okt. 2013 - Nov. 2013
Digital Marketing
Digital Marketing / Basic Diploma (iab Switzerland certified course)
Display Advertising, Search Advertising, Performance Marketing, Social Media Strategy, Social Media Monitoring, Mobile/Video Advertising
6 Jahre und 4 Monate, Sep. 1999 - Dez. 2005
Marketing
Master of Arts, Business Administration, University of Zurich, Switzerland
Sprachen
Deutsch
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Englisch
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Spanisch
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Chinesisch
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Französisch
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Italienisch
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