Ron Griffiths

• Worked closely with US director and German CEO to develop marketing and brand strategy. • Designed software interface and developed user experience. • Revitalized online social media positioning. • Created and over-saw the creation of brand and marketing assets in the US and Germany.

Leading UX/UI design and UX research teams to establish design presence and research first methodology for enterprise B2B SaaS content curation, distribution and sharing platform.

Managed two brand design departments. The web production group was responsible for maintaining Oracle's 1100-page website and all of Oracle's social media assets and campaigns. The Marketing Automation group was responsible for producing direct-mail marketing tools and graphics. I worked closely with the heads of UX, Brand Design, Engineering and Sales to ensure that the software interface we were developing to create direct-market campaigns maintained UX and design best practices.

• Authored Branding 101 Intensive Course materials and curriculum. • Mentor: UX Research course — focused on establishing an understanding of the fundamentals of user experience concepts, research, ux applications and the importance of user-centered design. • Mentor: Design Fundamentals — emphasized key concepts in design including spacial relationships, conceptual thinking, typography, tools use and design theory.

• Naming • Brand Development • Graphic and Web design • UI / UX Design and implementation • User-centered UX Testing and needs assessments • Demographics research and identification • Business Model Development • Used agile development process to iterate site revisions quickly for testing and implementation. • Developed online and mobile sites

• Team leader, art and creative direction. • Trend research. • Print / online advertising campaigns. • Retail packaging design. • Brand standards and guidelines. • Print, on-package and online copy writing and content creation and product naming.

• Brand and identity development. • Online web site and application development. • Strategic consulting. • Collateral and POP systems. • Consumer Packaging. • UI/UX Development. • Direct mail and Advertising.

Principal and founder of SaaS platform for Fashion Retail clientelling for high-touch industries. • Brand naming, look and feel, voice and launch strategy. • UI and visual design, wire-frames, high-fidelity mock-ups. • Conducted user research. • Business model development and concept validation.

• Conceptual development resource: Idea Generation, concept creation and platform development. • Brand and identity development: Created brands and branding systems for healthcare, biomedical and medical device companies. • UI/UX/Design work: Created and extended interactive executions of brands. • Campaign work: Created advertising and branding campaigns nationally for healthcare clients.

Worked closely with associate creative director, consulting on advertising, identity and collateral project for pharmaceutical, healthcare and bio-medical clients.

Print design instructor with emphasis on brand development, presentation and brand cohesion across multiple medias. • Emphasized teamwork and communication • Students wrote their own creative briefs, company descriptions and identified target markets • Stressed the use of brand language across multiple print platforms and online presence • Studio crit class, run like a studio to mirror as close to real-world scenarios as possible

Design work included online, print and advertising in high-tech and healthcare brands. Regularly supervised several designers and production artists to complete work on time and on budget.

• Logo and brand design • Tradeshow graphics and systems • Advertising design • Pitch-deck work

Brand Identity, Consumer Packaging Design