Mag. Roxane Born
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Roxane Born
- Bis heute 9 Jahre und 3 Monate, seit Feb. 2016
Pharmaberater
Born PharmaConsulting
* Organized the 1st Healthcare summit for FORBES Mexico. * Elaborated business case for a new pharma company and conducted various market research studies for a Mexican generic company. * Started the business in Mexico for the Spanish telemedicine company OPTretina. * Constituted and launched the Mexican subsidiary of the portuguese company in Mexico called AP-Grupo (coldchain for vaccines). * Connected German and Mexican companies.
- 11 Monate, März 2015 - Jan. 2016
Marketing Direktorin
Alfa Wassermann Pharmaceuticals
- 10 Monate, Feb. 2014 - Nov. 2014
Country Manager
OPTRETINA
- 1 Jahr und 5 Monate, Aug. 2012 - Dez. 2013
Head of Marketing Primary Care
Bayer de Mexico
Net sales 2013: 100 million USD (1/3 of total pharma sales in Mexico). Product portfolio: Anti-infectives, Men's Health, pain & branded generics. Reports: 3 product managers, 2 medical managers, 1 assistant. Integrated 3 therapeutic areas into one.
- 1 Jahr, Aug. 2011 - Juli 2012
Head of Therapeutic Area Men's Health & Pain
Bayer de Mexico
Budget responsibility 2011: 48 million USD. Product portfolio: ED, hypogonadism and NSAID. Direct reports: 2 product managers, 1 medical manager, 1 training manager, 1 assistant.
- 5 Jahre und 3 Monate, Mai 2006 - Juli 2011
Head of Therapeutic Area branded generics & POS coordinator
Bayer de Mexico
Budget responsibility 2010: 36 million USD. Product portfolio: branded generics (expectorants, antibiotics, antacid, antieczematous and NSAID). Constant growth vs. the previous year and EI above market. Led 4 brands to be number 1 (Rx) in their respective market segments. 4 direct reports: 2 product managers, 1 medical/training manager, 1 assistant.
- 2 Jahre und 3 Monate, Feb. 2004 - Apr. 2006
Product Manager
Bayer de Mexico
Elaboration and implementation of marketing plan (definition of strategy, campaign and package design); budget management; co-ordination of event logistics; sales force training. Launched actron (Ibuprofen) in November 2004 and obtained 22% MS (units) of the ethical Ibuprofens within the 1st year (MAT 12/2005) and 35.3% in the 2nd year (MAT 12/2006) becoming the leading ethical brand (units) at the beginning of the 3rd year thereby surpassing long established brands like Tabalon(Sanofi) and Motrin (Pfizer)
- 2 Jahre, Feb. 2002 - Jan. 2004
Trainee
Bayer de Mexico
Worked in different areas: Sales representative (1 year), logistics, plant, production, quality control, regulatory affairs, medical department (clinical studies/ training of sales force/ PR) and during 6 months in marketing research (familiarized with all market audit tools)
Ausbildung von Roxane Born
- 5 Monate, Feb. 2017 - Juni 2017
E-commerce & Digital Marketing
E-Business Academy LITS
- 1 Monat, Juni 2011 - Juni 2011
Executive Education
Harvard Business School
- 2 Monate, Okt. 2010 - Nov. 2010
Executive Education
Harvard Business School
Negotiation and competitive decision making
- 7 Monate, Juli 2009 - Jan. 2010
Executive Education
Harvard Business School
- 8 Monate, Apr. 2008 - Nov. 2008
Marketing and Commercialization
Tecnológico de Monterrey
- 8 Monate, März 2007 - Okt. 2007
Finance
Tecnológico de Monterrey
- 10 Monate, Sep. 1999 - Juni 2000
International Studies
Johns Hopkins University
European Studies; International and EC Law
- 5 Jahre und 9 Monate, Okt. 1993 - Juni 1999
Political Science
Rheinische Friedrich-Wilhelms-Universität zu Bonn
Minors: Labor Law and Italian Philology.
Sprachen
Englisch
Fließend
Italienisch
Muttersprache
Spanisch
Muttersprache
Französisch
Gut
Portugiesisch
Gut
Deutsch
Muttersprache
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