Sanjay Nair

Solely handling FMCG, alco bev, Ecommerce , etc along with agency partnership with over $500K – $1mn monthly budgets for India market Monthly budgets with brands like Diageo >$500K, Unilever>200K, P&G>150K, Google>100K), Amazon>150K Experience with Programmatic,direct,pmp deal with 3rd party audience verification (nielsen,minsight) and ad verification tool (adobe, google, amazon etc) Have worked with ad exchanges(Rubicon,adx,mopub,unity etc) & DSP/SSP (Beeswax, mediamath, spotad, tradedesk, etc)

Worked with gaming publishers across Europe and North America market such as Zynga, outfit7, etc Coordinating with onboarding team on integrations via SDK/API Regular cross-department alignment to optimize revenue, fills and other monetization metrics. Good knowledge of header bidding, rtb platforms, programmatic deals and mediation platforms Acting as POC for pubs/app developers for technical and troubleshooting issues. Running bridge-projects with the product team in order to develop new features

Handled client across FMCG, E-com, Healthcare, Travel, Retail with spends ranging from $100K-$500K monthly Paid Campaign optimization & analytics on platforms used (Social Media ,Google, DSP's, SSPs, ad networks & ott platforms) Negotiating with media vendors and presenting media proposals and cost breakdowns to clients on a monthly and quarterly basis Consulting with internal team (tech, creative , SEO, etc) to deliver on tasks related to website optimization, ads tracking via 3rd party vendors etc

Conceptualizing go to market strategies with focus on online advertising (Branding + UA) Optimizing websites & paid campaigns on Social media, Google & undertaking SEO & SEM activities Regular reporting and campaign progress updates Using Google + 3rd party analytics tools to understand the consumer behavior & extracting meaningful insights from website traffic for strategic decision-making Coordinating offline marketing projects for brands. Negotiating with media vendors & 3rd party ad platforms

Marketing Management • Consumer Behavior and Marketing Research • Brand Management • Services Marketing • Integrated Marketing Communication • Supply Chain Law • Business Law • Retail Concept and Environment • IT Applications in Retailing • Applied Strategic Marketing