Sanjeev Kumar

Responsible for New User Acquisition, Maintain Retention, Renewals, DAU & MAU Targets Explore direct publishers and Affiliate Ad agencies Branding strategy & execution with media ad agencies Product collaboration for Search, Recommendation, UX/UI User Persona specific User Lifecycle & UX design Mobile app marketing - Drive lead generation through app installs - both organically through ASO and App campaigns. Taking care of VAS in-house offers

Advertising Platforms- Google ads, Bing ads, Facebook ads, Instagram ads, Taboola ads, mgid, Columbia Ads, and other DSPs. Working with Affiliates and Ad networks, Digital Agencies, Campaign management with a proven record of delivering clients' budgets and end-to-end campaign setup, ad creations, and tracking, postbacks. Manage day-to-day relationships with Publishers, Ad Exchanges, and Ad Networks for campaign performance, delivery, and optimization.

Digital Advertising (Affiliate marketing, SEO/SEM, SMO, content marketing) PPC Platforms- Google ads, Bing ads, Facebook ads, Instagram ads, story boosting, taboola ads, TikTok ads Quality Leads generation & CRM management Handling Team- Content writers, Designer & Developers, digital marketing agencies SEO- on-page & off-page optimization YouTube video promotion and optimization Conversion tracking, Google Analytics & Webmaster, tag manager

• Regularly consulting with the AdWords , SEO team and other stakeholders to ensure AdWords and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager • Conducting AB testing across ads and landing pages • Staying current with Google AdWords updates, Bing Ads updates, new technologies, trends, and best practices

I am managing here SEO And Social Media campaigns.

My role was there offpage SEO analyst.

Computer Fundamentals, C,