Santiago Ramirez

I provide consulting for projects in the digital field and brand development, helping with the research and analysis of data, trends and insights, to build strategies in order to improve clients' business results.

I worked primarily in the Nokia account, taking full responsibility for the strategic planning, implementation and optimization of advertising campaigns in digital media for the Colombian and Ecuadorian market. Directly I managed the business relationship with the Nokia team, giving feedback and advising of new oportunities in the markets. As team we achieve for several times the best results of the LTA region.

Tasked with consolidate the digital department in Sistole (Sancho BBDO), a BTL and experience advertising agency, I worked mainly with new clients and our product offering: Digital Marketing Strategy, Web Development, Community Management, Content Strategy, Distribution and Seeding. Successfully winning and guiding the digital direction for clients as: TQ, MARS, Publicar, MobilExxon, and the Presidential Campaign of the Actual President of Colombia, Sr. Juan Manuel Santos among others

I was in charge of the Kellogg’s account, with full responsibility of the digital deployment of the brand. As Digital Account Manager I coordinated the internal teams, developed performance analysis of the digital campaigns and implemented new strategies to improve results. I also developed digital projects with existing customers such as Falabella, McDonalds, Alpina, Cotton USA, Sony Ericsson, Procter and Gamble, among others.