Sarah Alicia Boecker

Preparations of year end negotiations with retailers by creating strategic action alternatives to price erosions caused by brand listings at Aldi Süd (e.g.: Creation of price elasticity and market analysis. Application of theoretical knowledge in the field of consumer psychology to generate strategic action plans). Creation of concept sells based on analyses of sales potentials for a variety of retailers with concrete listing recommendations.

Research Assistance at the Chair of General Management and Information Systems • Planning, conduction and evaluation of neurophysiologic experiments in the field of marketing and consumer psychological issues • Neurophysiologic and statistical analysis

• Analysis and recommendations based on the psychological understanding of the consumer for the product category placement • Design of a digital sales folder for mobile-apps • Support of Consumer and Market Insights team within meetings with external consultants

Industrial Psychology