Sarah Parkes
Angestellt, Director, Communications, Worley
Berlin, Deutschland
Über mich
I am an intuitive and driven communications leader with 16 years spanning corporate affairs consulting, journalism, editing and digital marketing. I am passionate about working with fun, inclusive and innovative teams to make a positive impact on the world. I specialise in using content and relational communications in a strategic way to build and protect reputation, translate complexity into simple and effective messaging, navigate sensitive issues and align tactics with the broader vision. Key capabilities: - Strategic communications - Brand, reputation and risk management - Issues and crisis advisory - Stakeholder relations - Media management and training - Environmental, social and governance - Content creation, publishing and editing - Digital and social media strategy
Werdegang
Berufserfahrung von Sarah Parkes
6 Monate, Mai 2021 - Okt. 2021
Head of External Communications
Airservices
A change contract role, working closely with the Chief Communications Officer to set up a new central external communications team, embed best-practice processes and procedures and foster internal and external relationships to build the profile of the organisation.
11 Monate, Juli 2020 - Mai 2021
Head of Media and Communications
Inclusive Australia
Working closely with the CEO to launch the new non-profit organisation. Developing and implementing its media and communications strategy with the aim of guiding the national narrative, amplifying voices of inclusion, sharing knowledge and building a movement of social change. Inclusive Australia is a charitable organisation engaged in changing attitudes and behaviours towards 'difference' to create a more inclusive nation.
2 Jahre und 11 Monate, Juli 2018 - Mai 2021
Senior Manager
Daymark
Building, protecting, managing and restoring reputation through the delivery of tailored and results-oriented strategies in stakeholder and government relations, communications, corporate social responsibility, media engagement, marketing, brand and digital. Clients included Australia Post, Inclusive Australia, Village Building Company, Sanofi, University of Technology Sydney, RMIT, Rio Tinto, Munro Footwear Group, Hive & Wellness, KIAA, AgriFutures, NAB, Telstra, Energy Australia, Bupa and Sofitel.
2 Jahre und 1 Monat, Juni 2016 - Juni 2018
Account Director
Daymark
Building, protecting, managing and restoring reputation through the delivery of tailored and results-oriented strategies in stakeholder and government relations, communications, corporate social responsibility, media engagement, marketing, brand and digital. Clients included Australia Post, Inclusive Australia, Village Building Company, Sanofi, University of Technology Sydney, RMIT, Rio Tinto, Munro Footwear Group, Hive & Wellness, KIAA, AgriFutures, NAB, Telstra, Energy Australia, Bupa and Sofitel.
4 Monate, März 2016 - Juni 2016
Senior Communications Officer
ACT Government
A contract role, providing strategic communications and support to the Chief Minister’s media and communications teams and Treasury in the lead up to the ACT Budget as well as central communications support for all of Government.
2 Jahre und 10 Monate, Feb. 2013 - Nov. 2015
Online Marketing Manager
Carrentals.com - Expedia, Inc.
Remarketing, Social Media, E-Mail und Video Marketing. Entwicklung, Betreuung und Optimierung der Performance-Marketing-Strategien und Kampagnen. News und kommerziellen Inhalten, Projektmanagement und Marketinganalyse. Verwendung den wichtigsten Online-Marketing-Netwerke und Tools.
2 Jahre und 1 Monat, Dez. 2010 - Dez. 2012
Online- & Geschäftsredakteurin - London
Incisive Media
Redaktion, Korrektor, Schriftsetzerin, Seitenformat, Bildrecherche, Kundenmanagement, Advertising/Marketing, Social-Media und Lektorat von Finanzausgaben, News und kommerziellen Inhalten
1 Jahr und 1 Monat, Dez. 2009 - Dez. 2010
Freiberüfliche Journalistin, Redakteurin, Korrektorin, Schriftsetzerin - London
Verschiedene Zeitungen, Zeitschriften, online Publikationen, Websites und Blogs
z.B. The Canberra Times und TNT Magazine
4 Monate, Aug. 2009 - Nov. 2009
Ehrenamtliches Engagement als Lehrerin & Koordinatorin - Südafrika
Global Vision International
Teamleitung, Koordination von freiwilligen Helfern, Lehrerin für das Lesen, Schreiben und Rechnen und die englische Sprache, Formulierung einer Bildungsstrategie, Koordination des gesellschaftlichen Programms, Social-Media
2 Jahre und 2 Monate, Juni 2007 - Juli 2009
Zeitungsjournalistin & Layout-Redakteurin - Canberra
Fairfax Media
Teamleitung, Korrespondentin, Redaktion, Korrektor, Lektorat, Schriftsetzerin, Seitenformat (Magazine, klein- und großformatige Zeitungen), Advertorials, Fotografie
1 Monat, Jan. 2007 - Jan. 2007
Praktikum - Journalismus
Fairfax Media
3 Monate, Aug. 2006 - Okt. 2006
Praktikum - Journalismus, Redaktion, Fotografie
Fairfax Media
1 Monat, Juli 2002 - Juli 2002
Recherchepraktikum
Medienbüro des parlamentarischen Oppositionsführers, Hon Simon Cream MP
1 Monat, Mai 2002 - Mai 2002
Praktikum - Rundfunkjournalismus und -produktion
ABC Radio & Television (öffentlich-rechtliche Sendeanstalt)
Ausbildung von Sarah Parkes
6 Monate, Aug. 2005 - Jan. 2006
Französisch
Université de Tours, Frankreich
4 Jahre und 5 Monate, Feb. 2003 - Juni 2007
Französisch & International Studies
University of Wollongong, Australien
4 Jahre und 5 Monate, Feb. 2003 - Juni 2007
Journalismus & Advertising/Marketing
University of Wollongong, Australien
2 Jahre und 1 Monat, Feb. 2000 - Feb. 2002
Hochschulreife
Radford College
92.7 Punkten von 100
Sprachen
Englisch
Muttersprache
Deutsch
Fließend
Französisch
Gut