Sarra Dadoul
Bis 2024, Chief Growth Officer & CMO Marketing Communications Luxury Skincare, Noble Panacea (High Tech Luxury Skincare), Zurich
Zurich, Schweiz
Über mich
General Manager (GM), Brand and Business Unit, I bridge creative thinking, business acumen and digital savviness with a broad understanding of consumers, geographies and business models. Trilingual in English, German and French, I have lived and worked in France, Germany, Switzerland and the US - for leading organizations, FMCG and Luxury Houses - on world-class brands - in global, regional and country roles reporting to the CEO. Digital-first intrapreneur and growth catalyst, I am passionate about reimagining, restaging and scaling brands worldwide. Consumer profiler, I pilot holistic online and retail experiences impacting the lives of millions or a privileged few through niche luxury and clienteling. I successfully elevate Fragrance and Beauty for Fashion, Accessory, Fine Jewelry Houses, leading artistic collaborations with high profile designers and strategic partnerships by engaging in arts, culture and tech. Inspiring motivator leading and empowering multicultural teams >50.
Werdegang
Berufserfahrung von Sarra Dadoul
Bis heute 3 Jahre und 5 Monate, seit 2021
Non Executive Director – CEO Advisor – Lecturer
Luxury Goods & Services, Beauty, Fashion, D2C, Private Equity, Startups
Non Executive Director & Vice Chair, Clean Beauty & Luxury . Alûstre (luxury makeup, fragrances, accessories), Copenhagen since October 2022 . Sweet Skin Clinic (skin campus and longevity ecosystem), Zurich since March 2022 . Skyn Iceland (clean Nordic well-aging beauty), New York January 2021 – June 2022 (raised funds, acquired by Impala) Mentor in Residence, Business of Beauty & Fragrance . SCAD, Savannah College of Art & Design, 2022 Advisor to CEOs in Luxury Goods & Services, Beauty, Wellness, Fashion
2022 - 2024
Chief Growth Officer & CMO Marketing Communications Luxury Skincare
Noble Panacea (High Tech Luxury Skincare), Zurich
High tech luxury skincare founded by a Nobel Prize riding the wave of disruption through stellar innovation, clean beauty, sustainability, targeting affluent self-optimizers. Building a future-proof organization and luxury brand. Context of acceleration: strategic planning, brand awareness, digital-first marketing, D2C, 360, CRM, influence, PR, events, collaborations, global expansion, business intelligence. Guiding the Board with global and regional teams based in Zurich, London, NY, LA, Dubai, Hong Kong.
2018 - 2021
Chief Brand Officer, Innovation, Client Excellence, Business Development
La Prairie Group AG (Beiersdorf), Zurich
La Prairie Luxury House elevates Science to Art in High-end Swiss Luxury Anti-Aging Skincare, Face Makeup and Spa. Applied the hard luxury model to luxury skincare infusing the codes of high jewelry. Led end-to-end brand management from ideation to in-market luxury execution. Oversaw 3 clusters involving global teams and the regional Business Development Directors community. Led global and regional teams >40.
2018 - 2018
Chief Marketing Officer, Clarins France (fixed-term contract)
Groupe Clarins
Supported the CEO for Clarins Group France on the Clarins brand across wholesale, free-standing stores & spas, e-commerce.
2014 - 2018
Vice President, Global Brand, Product & Client Engagement, Estée Lauder
The Estée Lauder Companies, New York
Global Brand Management Estée Lauder
2014 - 2018
Global General Manager, Aerin Fragrance & Beauty
The Estée Lauder Companies
Built and launched AERIN globally, online and offline, across color cosmetics, fragrance, skin and body care, accessories and lifestyle to the fastest-growing brand and luxury flagship at The Estée Lauder Companies, as well as a newly incubated profitable venture. Achievements: Aerin makeup, fragrance collections, rose spa and beach rose beauty, and accessories delivered €16M in net sales in 550 doors and above +50% growth year-on-year.
2011 - 2014
Vice President, Fragrance Business Unit, International/North America
The Estée Lauder Companies, New York
- Transformed fragrance category to restore momentum, drive +12% top-line growth and +5pts profitability (business turnaround) to reach €1.8 Billion in net sales. - Identified new business models for multi-category beauty brands, licensed designer brands and artisanal collections also leading to the acquisition of luxury niches. - Imagined luxury brand strategies and implemented bespoke consumer experience omnichannel (free standing stores, department stores, perfumery chains, e-commerce).
2008 - 2011
Director, Business Development & New Luxury Designer Brands
Coty Luxury, Paris
2003 - 2009
Director, Global Marketing, Communications & Digital, Luxury Designer Brands
Coty Luxury
- Managed Fragrance and Beauty for Chloé from €28 to 150M (Chloé signature roll out, Love Chloé, L'Eau de Chloé, Eau de Fleurs, Crème de la Rose skincare) and Jil Sander from €70 to 120M (Style, Jil, Jil Sander Man, Scent 79, Sun care, makeup). - Artistic collaboration with Jil Sander and Raf Simons. - Led brand strategy, product development, olfactive design, image, communication, media, digital/social, e-commerce sites, merchandising. - Key markets: EMEA, US, Japan, Travel Retail.
2000 - 2002
Group Manager Business Unit, Boucheron France/EMEA/US
Gucci Group
- Modernized the Boucheron fragrance portfolio at Gucci Group developing sales from €100 to 185M. - Translated the High Jewelry/Watchmaking DNA into luxury fragrance objects and across select consumer touch points collaborating with Tom Ford, Solange Azagury-Partridge. - Supported EMEA distributor markets, French and US affiliates. - Led product development, olfactive design, image, consumer insight, PR, media, merchandising, trade marketing. - Key markets: France, Italy, US, Middle East.
1994 - 1999
Manager, Innovation, Marketing & Sales, EMEA/International
Henkel & Schwarzkopf
> Senior Category Manager Skincare & Bodycare, EMEA > Product Manager Haircolor & Haircare Innovation, Worldwide > Junior Product Manager Detergents & Fabric Softeners, Germany & Switzerland
Ausbildung von Sarra Dadoul
2013 - 2017
Digital Strategy, Influencer Marketing, Tools, Web Analytics
General Assembly Digital University, New York
2012 - 2012
Executive Leadership Program
Bryn Mawr College, Pennsylvania
2011 - 2014
Executive Management Program
The Wharton School of the University of Pennsylvania
1993 - 1994
Master 2 Business Administration, Finance
IAE France - Ecoles Universitaires de Management (Lille, France)
1990 - 1993
Business School
ESA SKEMA (Lille, France)
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Italienisch
Grundlagen