Sebnem Soekmen Oeren

Moula provides business loans for small and medium size companies. Managed backlogs for 3 teams of 17 stakeholders working on multiple products and features. Launched the product that automates weekly reporting and reconciliation process which saves ~40% of accounting team’s time. Tags: Agile, User Experience, User Journey Map, Branding

MYOB provides tax, accounting and other business services software to small and medium businesses. Prepared and conducted surveys and discovery workshops to investigate Personalisation requirements of different teams. Supported Product Manager in backlog prioritisation and refinement meetings. Investigated and analysed existing processes on user journeys and process flows in line with Personalisation requirements. Tags: Agile, Personalisation,Requirements,Acceptance Criteria, Process Flow Diagram,Campaigns

Personal Loan and Credit Card provider for individuals. Worked together with Product Managers to determining the activation funnel and segments and set up reports on Adobe Analytics. Analysed web pages and funnels with respect to digital success metrics with product managers and customer insight analysts and briefed the development team on data layer and digital analytics tracking requirements Tags: Mentoring Agile Processes, Data, Analytics Tracking, A/B Testing, OKR, KPI, Adobe Analytics

A SaaS company which worked on 2 AI powered Quoting based B2B Digital Marketplace products. 1. Freelancer Digital marketplace for IT Professionals and Enterprise Companies with frictionless Procurement Processes for Enterprises 2. Facilities Management Digital Marketplace for Contractor and Building Managers (Mobile-Web) Tags: Head of Product, Agile, Digital Marketplace, Lean Product Experiment, User Journey Maps, Growth, User Testing, Pivot, User Research, Pirate Metrics, Heat-maps, Competitor, Market

* Country Delivery Coordinator for HSBC Bank Mobile * As-Is and To-Be analysis in UI Design System Migration Project * System and data interface mapping, gap analysis in the HSBC Future Core Banking System Transformation Project * Identified and followed up KPIs and user behaviours through Google Analytics visualisations and showcased results and recommendations to business stakeholders * Led discovery workshops and document user stories, wireframes, functional, non-functional requirements and OpenAPI specs

Managed and designed Turkcell Instalment Solutions, Flexible Payment System, which offers flexible payment options via Call Centre, IVR, Retail Stores and Web channels, as Technical Product Owner and Solution Architect. Turkcell, which has more than 35 million customers, offers 4 different payment options for active and due invoices with cash or credit card payments. Tags: Lean Product Management, Agile ceremonies, Designing Wireframes, Innovation, Requirements, Iterative Product Delivery, Testing