Seda Çetmi

Ferco Group is the distributor company of Piaggio & C s.p.a ( Vespa, Piaggio, Aprilia, Gilera, MotoGuzzi) and Bang & Olufsen since 1998 in Turkey. Company’s organization includes sales and after sales operations (through it’s own retail points and dealer network) and marketing & communication management of the brands in line with OEM’s global strategies

OtoMotion, designed to be the first experiential marketing venue of Turkey, is a dynamic and interactive platform where all Doğuş Otomotiv brands are presented to consumers in an engaging environment. The 11.000 m2 facility houses brand showcases for VW, Audi, Porsche, Lamborghini, Bentley, Seat and Skoda along with a flexible event area equipped with state of the art technology, a unique exhibition ramp, conference theatre, meeting rooms, kids’ area, restaurant and retail shop.

Managed Doğuş Group and Doğuş Otomotiv sponsorships, executed related events and other corporate events reporting to CCO. Sports sponsorships: Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, Bursaspor Football Teams Venue sponsorships: Hillside City Clubs, TİM, Park Orman, Reina Social responsibility projects: Doğuş Motor sports Seat Cup and Polo Ladies Cup Races, Doğus Çocuk activities, Trafik Hayattır activities, Leyla Gencer Şan Yarışması, Santral İstanbul

FG, the first electronic music station in Turkey, has been the biggest electronic music events promoter since 2001. The organization plans and executes over 50 events per year; including Turkey’s only electronic music festival “Electronica Festival” with a live attendance of 20.000 people each year and “ChillOut Festival” with a live attendance of 8000 people. Developed and coordinated the plans, budgets and execution of events and entertainment projects of the organization.

McCann Erickson World Group took over Beç Group to initiate its BTL and event branch Momentum in year 2000. Accounts :Ford, JTI, Diageo, Reckitt-Benckiser, H2000, Beach Soccer, Motorola and Levi’s. Executed BTL activities, coordinated the creative and production processes of all below the line material of the accounts

Assisted the event management teams on field in various projects.