Shalini Tada

- Own the daily CRM operations of channels including email, newsletters, push notifications, in-app messages, and product offers - Carry out AB tests for continuous improvement of KPIs - Used Amplitude and Excel to create reports on campaign performances - Create, improve and build upon the customer journey and product roadmaps - Create templates, automate and roll out campaigns - Collaborating with stakeholders from the Product, Content, Analytics teams on shared deliverables and timelines

- WordPress administration, web page content updates - Using Google Analytics to make recommendations to improve website traffic - Tracking KPIs to improve campaign performances - Create and set up e-mail marketing campaigns (B2B) - Working with Google Search Console to improve presence on the web with SEO and SEA - Create B2B marketing content: blog posts, newsletters, social media posts, videos - Oversee social media strategy on different platforms and publish content while monitoring paid content

- Understanding concepts of Connected TV and Programmatic ads - Worked autonomously to deploy and optimize effective social, search, CRM campaigns for clients - Created unique and engaging content for the company blog as well as a range of social media platforms: YouTube, LinkedIn, Facebook & Twitter - Conducted competitor and industry analysis' to set benchmarks - Used Hubspot to maintain social media schedule, update website content and track relevant conversions

- Analyzed on-site and off-site metrics to track company performance - Conducted a UX analysis of the website: heatmaps, in-page analytics and site performance - Provided a report with a full analysis with recommendations to increase web traffic and conversions via SEO, SEM, Link Building, Social, Email and other marketing channels

- Managed the creation and sending of the international monthly newsletter - Conducted continuous A/B tests and implemented actions that improved email opening rates by 17% - Created monthly visualization reports with results, measurements and analytics - Strategized digital marketing campaign with various teams to set project scope, detailed timeline and optimized budget. - Planning, organization and promotion of international events with trade experts and business leaders from 75 different countries.

- Handled the product lifecycle - Managed the design, development and implementation of the graphics, and production of communication materials for the brand - Set up the e-commerce website and analysis tools: conversion funnels, and defined best practices for e-commerce processes - Continuously monitored customer feedback and introduced relevant improvements that boosted conversion rates - Conducted quality assurance on all brand assets including packaging, social posts, emails, and e-commerce web pages

- Digital Marketing, Customer Relationship Management, Marketing Analytics, Social Media Marketing, Content Marketing, Project Management, Product & Brand Development, Marketing Research - Thesis: Effect of AI and data restrictions on advertisements. - Organised career workshops and interviewed experts from companies like P&G, Xandr, Pinterest, Zalando.

COURSEWORK: Year 1: Marketing | Supply Chain Management | Strategic Management | Accounting & Finance | Human Resources Management | Information Systems | Management Control Systems | Entrepreneurship | Business Law Year 2: Gap year to gain work experience through internships