Shida Reher

UX / UI Designer

I'm a UX/UI Designer with a background in graphic design, where I specialize in empathizing with people and creating user-centered design solutions. I'm a UX/UI Designer with a background in graphic design, where I specialize in empathizing with people and creating user-centered design solutions. I am ready to make a difference in an innovative team that puts user experience for customers at the forefront of its mission.

. In combination with HTML code characters, an identity is created as a logo. The result was that there was a lot of positive feedback from existing customers and new customers could be won through further recommendations. . I created the website based on the user group and the mobile-first concept. The IT entrepreneur has thus gained 10% new customers for support and website development. . With the created mockups and the style guide, it is clear to the developer which design criteria to pay attention to.

UX / UI Designer

. With the definition of a problem statement based on communication with the management team and user research, I have identified the pain points and needs of users who expect certain benefits from the website and create user personas. . UI elements and modules by working out the areas of the home page based on the personas and the resulting interests.

„Germany against Corona“ by Hanseatic Help With the design of a responsive landing page on which the two sentences „I want to help!“ and „I need support!“ are written on it, helpers and the endangered target groups were brought together.

. Optimize the structure of the Excel spreadsheet to identify the correct manager and the section on the website to maintain the texts for the various subsidiaries. This significantly reduces my search time. . Automation and design of the Indesign data for job advertisements. In this way, the group of companies could react more quickly to vacancies with pre-prepared job advertisements.

. To update the company catalog, I created tables in Indesign and formatted them so that redundant info was migrated into the structure of the table to make it clearer. With a uniform grid, a large number of products are equally available. The company has therefore received a printed product catalog with a design that matches any newly launched product. . To speed up the daily retouching of new products, I created various Photoshop actions. This reduced my time editing and posting 80 images online by 30%.

. Due to the cooperation with Thieme, the entire appearance of the corporate design had to be adapted to the one from Thieme. This implementation progressed quickly because I had defined the existing CD with formatting and settings in various design software. I have been working on an improvement to the formatting system in Indesign, with which I can finish illustrated book with fewer errors in a shorter timeframe. Since then the company has been able to publish additional two small books in the year.

Sign System - „Kunsthochschule Kassel“ . Due to the lack of signage and orientation in the art college „Kunsthochschule Kassel“, visitors had problems finding their way around the buildings. For my thesis, I studied the entire architecture of all three buildings and created a uniform orientation system, which was designed based on the problems and needs of the visitors. This has led to the art college designing an orientation system in later times that was based on the principles of my orientation system.

Suicide club . The film director needs advertising material and DVDs for his film. Working on the film set made it easier for me to design the promotional materials and DVD to go with the movie genre. The movie got a DVD rental. The rental company took over my design with a few additions.

Internship in the field of exhibition design - scenography - design in space

• Intensive training program for UX Designers. Focuses on UX process and methodology, which includes: user research, user journeys, personas, prototyping, testing, information architecture, and visual design fundamentals.

Grafik-Design, Illustrator

Mediengestalter