Siddharth Sirari

a) Headed Business & Marketing strategies & created road map for NEXA which ensured No.3 market share in the Industry. b) Spearheaded strategies on both offline & online media which resulted in 40Mn Session in a year, 13% increase in SOV with reduction in media budget by 12% c) Cultivated a strong brand identity on Social & integrated influencer marketing with the focus on increasing brand advocates & build community d) Mentored a team of brand managers with the focus of developing them as marketers.

a) Launched 5 new products/product lines across 3 categories amounting to that increase in market of MSIL in the Industry. b) Analyzed social and web data to choreograph and optimized targeted social campaigns, as well as assign ROI-driven metrics to each campaign leading. c) Utilized the learnings gathered from market research , behavior, trends study & Consumer Insight to develop customer centric communication, marketing strategies & driving new initiatives.

a) Orchestrated Marketing, Communication strategies & launched Maruti Suzuki’s Premium Channel - –NEXA, which has become the case study in Automobile Industry in India. b) Worked on Brand identity & corporate identity of NEXA. c) Set-up the entire digital ecosystem for NEXA channel – website, Social, Display, Search, Hub, and content from start. d) Created & introduced IPs/Association for NEXA under Music, Lifestyle & Travel to create aspiration & premium imagery of NEXA amongst the target audience.

a) Chaired Marketing & sales activities for the organizations. b) Set-up & managed the digital landscape for the organization. c) Created & designed communication collateral of the company for potential customers. d) Established distribution network in North India & appointed 10 distributors in 2 years e) Managed sales through channel partners across North India which increase the market share by 21% & sales amounting to 30Mn Euros .

a) Analyzed company’s product offering vs competitions & then formulated the sales plan to increase revenue by highlighting products USPs b) Handled Marketing & Sales for achieving pre-set business objective. c) Closed deal worth more than 2cr in a year.

Marketing & Business Management

Electrical Engineering