Siddharth Sirari
Angestellt, Heading International Marketing- Africa, Maruti Suzuki India Limited
Abschluss: Executive Program, Indian Institute of Management Raipur
Delhi, Indien
Über mich
Marketing & Communication Strategist | Creating Integrated Business Strategy/Digital Marketing
Werdegang
Berufserfahrung von Siddharth Sirari
Bis heute 2 Jahre und 11 Monate, seit Juli 2021
Heading International Marketing- Africa
Maruti Suzuki India Limited
a) Headed Business & Marketing strategies & created road map for NEXA which ensured No.3 market share in the Industry. b) Spearheaded strategies on both offline & online media which resulted in 40Mn Session in a year, 13% increase in SOV with reduction in media budget by 12% c) Cultivated a strong brand identity on Social & integrated influencer marketing with the focus on increasing brand advocates & build community d) Mentored a team of brand managers with the focus of developing them as marketers.
a) Launched 5 new products/product lines across 3 categories amounting to that increase in market of MSIL in the Industry. b) Analyzed social and web data to choreograph and optimized targeted social campaigns, as well as assign ROI-driven metrics to each campaign leading. c) Utilized the learnings gathered from market research , behavior, trends study & Consumer Insight to develop customer centric communication, marketing strategies & driving new initiatives.
4 Jahre und 3 Monate, Jan. 2013 - März 2017
Brand Manager- NEXA,Baleno & SCross
Maruti Suzuki India Ltda) Orchestrated Marketing, Communication strategies & launched Maruti Suzuki’s Premium Channel - –NEXA, which has become the case study in Automobile Industry in India. b) Worked on Brand identity & corporate identity of NEXA. c) Set-up the entire digital ecosystem for NEXA channel – website, Social, Display, Search, Hub, and content from start. d) Created & introduced IPs/Association for NEXA under Music, Lifestyle & Travel to create aspiration & premium imagery of NEXA amongst the target audience.
2 Jahre und 6 Monate, Juli 2010 - Dez. 2012
Manager - Marketing and Sales
Weidmueller Electronics
a) Chaired Marketing & sales activities for the organizations. b) Set-up & managed the digital landscape for the organization. c) Created & designed communication collateral of the company for potential customers. d) Established distribution network in North India & appointed 10 distributors in 2 years e) Managed sales through channel partners across North India which increase the market share by 21% & sales amounting to 30Mn Euros .
1 Jahr und 10 Monate, Sep. 2006 - Juni 2008
Business Development Executive
BellNorth Medisystem Pvt Ltd
a) Analyzed company’s product offering vs competitions & then formulated the sales plan to increase revenue by highlighting products USPs b) Handled Marketing & Sales for achieving pre-set business objective. c) Closed deal worth more than 2cr in a year.
Ausbildung von Siddharth Sirari
6 Monate, Aug. 2021 - Jan. 2022
Digital Marketing and Social Media Strategies
Indian Institute of Management Raipur
1 Jahr und 11 Monate, Juni 2008 - Apr. 2010
Marketing
Symbiosis Institute of Management Studies (SIMS)
Marketing & Business Management
4 Jahre und 1 Monat, Juni 2002 - Juni 2006
Electrical Engineering
G.B Pant Engineering College
Electrical Engineering
Sprachen
Englisch
Fließend
Hebräisch
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