Dr. Silke Niehusmann

I scoped, then build and release a local language Point of Care solution (ClinicalKey Now) with my squad and in close cooperation with a wide variety cross-functional teams. Combining central technology stacks with local surface variants to meet the local requirements doctors have in being supported during diagnostic and treatment-related decision making We released Brazil, Germany & France in Dec 2020 and are currently building a solution for India

Develop new digital solutions & migrate/expand legacy systems, using agile methods. Ensure that products carry the required content/message to be attractive to local consumers, based on market research & regular customer interaction. Jointly develop & optimize product presentation & metadata. Engage in Stakeholder Management & conduct Go-to-Market preparations. Manage Onboarding & conduct initial support in relation to product launch. Engage in internal digital training & workflow improvements.

Product Management & Digital Product Development / Strategic Development, Management & Execution of Cross-Divisional Digital Transformation Projects / Optimization of Content & Digital Workflows of Print Products & Web Portals / Editorial Management & Production Supervision / Quality Assurance Management / Market Research, Target Group & Competitor Analysis / Devising & Executing Direct B2B Marketing Campaigns / Customer Retention & Partner Acquisition / Briefing and Supervision of Media Service Providers

* Project management eBook.de Krimi-Edition (licenses, oversaw production, launch) * Acquisition and integration of serial packages. * Acquisition of content for eReader Campaigns, FMCG competitions, content cards, in-app content and medium term exclusive licenses * Affiliation of Pottermore * Aquisition of advertising subsidies and semi-exclusive audio downloads * Quality Assurance, publisher and wholesaler relations

- Involvement in the rebrand of libri.de into eBook.de, via content management & inventory control systems. -Acquisition of content for eReader Relaunch Campaign, FMCG raffles, in-app content and short term exclusive licenses - Digital wholesaler relations & affiliation of a new international wholesaler - B2C email campaigns, precuring advertising subsidies - Quality Assurance, publisher & wholesaler relations in regards to digital content

Marketing, Production & Communication/PR for the DACH & UK markets (for e.g. Oxford University Press, Lace Digital Media Sales and Palisades Tartan).

I devised & executed the Continental marketing plan, managed the budget for the D/A/CH region. Additinally I provided all written components for Advertising, Marketing & Sales. I provided written materials for Production, Marketing, Licensing & Sales and monitored all translations while functioning as Brand Guardian. Negotiated straming and TV placements, planned, diversified & managed ADV’s German event & Web-presence.

‘Licensing anime IP in Germany’, full market analysis for different Japanese media licenses (print/TV/home entertainment7toys) in Germany. Skills learned/improved include: • Meta and micro research into a broad strata of media and media-related products from a geo-cultural standpoint • Analysis and presentation with high level data density via the establishment of a knowledge-based network

trade fair work at Frankfurt Book Fair and San Diego ComicCon market, licensing and background research, logistical back-up editorial work (copy editing and editorial content) and translations

editorial work (copy editing and editorial content), QA, translations and CRM; market, licensing and background research, logistical back-up; web page content and character guide creation

Advanced vocational training in process- and project management in order to gain an internationally recognised intermediate-level qualification in the area of project management (Certified Project Manager IPMA Level C).

My PhD researched media re-production in organisational settings. It follows Japanese media through their localisation for the German and the US market; from the acquiring of the license, over the production processes to the local marketing strategy and the publishers’ distribution/sales.

Japanese Anthropology, China in International Politics, Modern Chinese History

Geography (focus on Cultural Geography), Sociology (focus on organisational structures, media and subcultures), History (focus on modern diplomatic history)