Silvia De Angelis

As a Jr. Product Manager at Trane, my main tasks are: Risk evaluation, market research and competitive analysis for new products development Definition and planning of product features enhancement Product portfolio analysis and improvement Development and implementation of marketing collaterals Content creation for monthly newsletter and administration of several product webpages Organization and deployment of product webinar and training activities in order to educate internal salesforce

As a Channel Marketing Specialist for Ingersoll Rand Power Tools, my main tasks have been: Project leader and point of contact in cross functional projects, e.g. Distributor incentive programs Focal point with media agency and distributors Development and presentation of business cases for various channel campaigns Content creation for monthly newsletter and administration of several product webpages

As a PR Specialist at BMW Italia, my main tasks were: Management of media relations and requests Formulation of PR plans and strategies Planning and supervision of events Creation of press releases and other PR copy Evaluation and tracking of media coverage

As a PR Specialist at Autodesk, my main tasks were: Development of strategies in order to build and nurture the Italian Autodesk community on Facebook and Twitter Administration, creation and publishing of social media content Planning and execution of paid social media campaigns Evaluation and tracking of media coverage Planning and supervision of events and press conferences Focal point with media agencies and journalists

As a Social Media Specialist at Unioncy, my main tasks were: Planning, execution and tracking of all social media launch strategies on Facebook, Twitter and Pinterest Creation of ad campaigns across different digital platforms Tracking of digital marketing activities throughout Google Analytics and TweetDeck Content development of weekly blog posts, promoting them via all mediums available Managing contact information and building targeted marketing lists

Key subjects: - Analysis and market research - Business communication, consumption and society - Business economics; - Strategies and policies of the brand companies - Brand lab, identity and brand values - Brand law, business strategies and policies - Marketing, brand and retail