Snehal Pawar

- Leading Brand DNA Strategy for Global Product Portfolio. - Coordination- Design Workshops, Consumer Clinics, Trend Research and Ethnography Studies. - Strategic Portfolio Planning and Creative Design Direction. - Product Planning - Discovering future opportunities. - Realization of strategic product plan. - Product development planning and execution. - Brand DNA Presentations to the Senior Management. - Brand Messaging (Media communication, Marketing, Corporate films & PR Presentations).

DCS is a collaborative Initiative between Govt.of India and NID-Ahmadabad, to promote design as a strategic tool for Micro Small & Medium Enterprises’ (MSME) competency enhancement. - Establish 'DCS' as a ‘Design Facilitator’ through various platforms across India. - Bridge the stark gap between Design community and MSME Industry clusters. - Structural layout for DCS’s Website and E-service portal. - Associate Faculty: Strategic Design Management – Brand Strategy.

AMW was relatively new as a TRUCK MAKER and I was responsible here to go out in the fields and uncover the buried human-centric design insights to propose a Brand Strategy for this young commercial vehicle brand. - Extensive Ethnographic Research, Defining Indian trucking future. - Brand Design Guidebook - Partnering with European Design consultant (Bertone). - Strategic product planning and Global design vision proposal. - Concept Development and future scenario visualization.

Oase is being a market-leader when it comes to water-and-light public installations, In 2009, when I joined the team as a Strategic Designer, we explored the possible brand-extension for this not so consumer-brand and we delivered a significant output aiming at global urbanization trend, graying of baby boomers and new-found necessity for emotional health. Scope: Business Design, Brand Extension, Product Planning, User experience & Creative Direction.

High-Pressure water cleaning devices for European households. Scope: New business avenues, Ergonomics, Usability Study, Industrial design, Prototyping & Product Positioning.

Worked on an array of consumer goods for domestic as well as export market. Defining a Brand language and product strategy was the key responsibility for me. Apart from that, I also looked in Trend forecast, Packaging Design, Manufacturing feasibility and Vendor development. - Market Research, Consumer Clinics and Trend Analysis. - Product Design + Packaging Design solutions. - Product Development Coordination with various partners. - Marketing and Brand Communication involvements.

Global Design & Strategic Design Thinking Areas: Brand Design Strategy | User Insights | Behavioral study | Cultural Analysis | Universal Design Approach. Awarded DAAD German Govt. Full Scholarship.

Automotive Design | Design Strategy - System Design thinking Areas: Representation Techniques, Automotive styling, Color and Trim, Brand Philosophy, User and Trend Research, Materials and Processes. Awarded NID- Full Scholarship

Product Design – User experience Areas: Product Design | User Insights | Behavioral study | User and Trend Research Corporate Branding and Identity | Exhibition & Retail Experience Research Associate, Department of Design.