Soukaya M. Thiam

Strategic planning and execution of numerous 360° marketing campaigns for several clients in lifestyle and fashion. This entailed working in an agile environments and overseeing teams of several professionals and managing six-figure budgets.

Creative brand plan development including highly consumer engaging, press relevant activations and influencer cooperations. Building brand awareness while managing costs, schedules and performances.

Writing of press releases detailing newsworthy information and supporting brand image, while working with news media to spread positions. Engaging in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

Preparing for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends. Working closely with marketing peers in order to create unified brand messaging.