Stefan Urlaub

AGCO is embarking on a program to expand a leading physical product experience into a digital one. Our goal is to transform customer journeys into new digital business models providing new opportunities supported by digital platforms for the benefit of customers, dealers and AGCO. I am proud member of the Digital Customer Experience program (DCX) Aftersales team. We are working on digital ecosystems solutions such as Configure Price Quote, eCommerce, CRM and Data Analytics.

Development of Content Management strategy, designed to meet the specific needs of the Travel & Tourism industry. Leading a team of 10 editors and working closely with head of departments (Sales, Marketing, Platform, Creative Division, R&D, Cartography, Professional Services and international subsidiaries). Reporting directly to CEO & Founder.

Brand development and Marketing communication of leading Chilean adventure travel company and hotel in Patagonia. Building and leading the marketing communications team, including creative copywriter, community manager, guest engagement manager, designer and external agency staff. Working closely with head of departments and reporting directly to founding directors. Developed strategy, executed and measured marketing plan. Nominated for Most Original Marketing Campaign, PURE Life Experiences Award.

Created an Internet Marketing company that designs, hosts and manages websites, consisting of two partners and a team of web designer and external software specialist. Developed and launched the 1st South American renewable energy community in 2009: www.ecoamigable.com - in cooperation with the German Chamber of Commerce in Chile. Extensive experience handling a variety of different clientele through various levels of communication.

Schwerpunktfaecher: Sportartikelindustrie, Sportagenturen Diplomarbeit: "Business Communities im Internet zur Erschließung von Kundenwissen im Rahmen des Customer Relationship Management"