Stefanie Hilpold

Since April 2016 I am working as Brand Manager at the South Tyrolean company Loacker where I am responsible for the marketing and sales activities of the Trade Brands in Italy.

From January 2015 to March 2016 I worked as Senior Communication Planning Executive at OMD Germany in Hamburg. My two main accounts were The Walt Disney Company and the courier delivery services company Federal Express Europe. In addition, I worked on the market entrance (and first ATL) campaign of the Italian company Amplifon in Germany. From November 2015 to March 2016, I took over the lead of a four-member team.

From May 2012 to December 2014 I worked at Carat Germany in Hamburg, where I first participated in the 15 months Graduate Training Program and then worked as Communication Consultant for the skin care company Beiersdorf, for the Japanese retailer Uniqlo and for the fashion brand Wrangler Jeans. Within my team, I collaborated at the marketing and media strategy for our clients.

From June 2011 to April 2012 I worked in the Strategic Marketing Department of THUN, a manufacturer of ceramic products, market leader in its niche and one of South Tyrol’s best known businesses. Within my team, I collaborated at the organization of POS events and at the digital marketing strategy (social media presence & online shop relaunch).

The Export Organization performs international trade and marketing activities for the South Tyrolean Quality Products. I collaborated at five consecutive editions of the world's biggest wine exhibition in Verona (Vinitaly 2008 - 2012) and at the South Tyrol Gourmet Festival of 2011.

Communication Plus is a PR agency that offers, apart from classic PR services, corporate publishing, event and promotion management and supportive communication measures in the fields of marketing and sales. During my two months internship at Communication Plus, I collaborated at the development of a customer-oriented concept for a new client, including benchmark analysis, target audience study and media positioning.

In 2010 I participated as a delegate at the student-run academic simulation National Model UN Conference of New York, USA, representing Italy in the Committee of the UNICEF. Master Thesis in "Application of territorial marketing in South Tyrol: the value of territory and sustainable development"

Bachelor thesis in "New marketing perspectives: activation of emotions and polisensualism."

In 2004 I attended an Intensive English Language Programme in Cambridge, UK.