Susanne Hanna Primke

Independent Strategy & Innovation Consultant, Strategic Brand Consulting

Hamburg, Deutschland

Fähigkeiten und Kenntnisse

STRIVING FOR RELEVANT AND DIFFERENTIATING SOLUTION
INSIGHTFUL RESEARCH/EXPLORATION & EVALUATION
INSPIRING STRATEGY AND CONCEPT/INNOVATION & BRAND
INFORMATION: desk research: definition of problem/
INSPIRATION: conduction of qualitative research: f
INNOVATION & BRAND STRATEGY: focus of consumer ins
PORTFOLIO STRATEGY: innovation & line extension -
COMMUNICATION & TOUCHPOINT STRATEGY: customer jour
IDEATION: development of product/brand/design conc
IMPLEMENTATION: efficient project management & in
WORKSHOP: concept & moderation of brand workshop &
FMCG - food & drinks - beauty - lifestyle - OTC he

Werdegang

Berufserfahrung von Susanne Hanna Primke

  • Independent Strategy & Innovation Consultant

    Strategic Brand Consulting

    Lead and conduction of research, strategy and innovation projects for branding & design agencies, advertising agencies, consulting companies, industry.

  • Head of Strategy & Innovation Consulting

    LBA Lothar Böhm Associates, Branding & Design Agency

    Key clients: Rauch (fruit juice), Johnson & Johnson (cosmetic), New Business. Key projects: Innovation, Brand Workshop, Brand Strategy, Brand Architecture, Branding Strategy, Design Relaunch Strategy, Design Concept.

  • Independent Strategy & Innovation Consultant

    Strategic Brand Consulting

    Lead and conduction of research, strategy and innovation projects for branding & design agencies (i.e. LBA Lothar Böhm Associates: Coca Cola, Tchibo, Bongrain/Savencia, Wella etc), advertising agencies (i.e. Kolle Rebbe: Bahlsen, Berentzen, Weihenstephan etc), consulting companies (i.e. First Market: Telefunken, Loewe, Leifheit. medical products etc), industry (i.e. Radeberger Gruppe: Radeberger, Clausthaler, Schöfferhofer, Jever etc).

  • Head of Strategic Planning

    J.W. Thompson, Advertising Agency

    Key clients: Kraft Foods/Mondelez (coffee), Wasa, Kelloggs. Key projects: Innovation, Brand Architecture, Brand Positioning Relaunch, Campaign Development.

  • Strategic Planning Director

    Lintas (Lowe), Advertising Agency

    Key clients: Unilever (UDL, Langnese, Iglo), P&G (female hygiene), New Business. Key projects: Innovation, Brand Architecture, Brand Positioning Relaunch, Campaign Development.

  • Management Supervisor

    Lintas (Lowe), Advertising Agency

    Key clients: Schweizerischer Bankverein/UBS (finance), Ringier (publishing house), Sais (Unilever CH), Johnson & Johnson (cosmetic).

  • Account Director

    Lintas (Lowe), Advertising Agency

    Key clients: Unilever (UDL), Drugofa (cosmetic).

  • Account Manager

    Lintas (Lowe), Advertising Agency

    Key clients: Unilever (UDL)/Drugofa (cosmetic).

  • Account Manager

    Economia, Advertising Agency

    Key clients: Mode Woche München (fashion fair)/Schiesser (fashion).

  • Account Manager

    Segmenta, PR Agency

    Key clients: Steigenberger Hotels and Resorts/Colgate Palmolive (hair cosmetic).

Ausbildung von Susanne Hanna Primke

  • Social and Business Communications

    University of Arts, Berlin

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

Interessen

Creative Writing

21 Mio. XING Mitglieder, von A bis Z

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