Svenja Schiegnitz

// Global responsibility for marketing-communication strategy and implementation for the Process Industries and Drives Division // The process industry is one of the core businesses of Siemens. Countless applications, installed throughout a variety of industries globally, demonstrate our expertise. We provide automation, drive technology, industrial software, and services based on best-in-class technology platforms like Totally Integrated Automation (TIA) or Integrated Drive Systems (IDS).

Global responsibility for marketing-communication of the world leading business unit Factory Automation • Products: Controller & Periphery, Human Machine Interface, Industrial PC, IOT, SCADA, Engineering Software, Energy Management • Markets: Automotive, Food & Beverage, General Machine Building, Packaging, Wind Equipment, Electronics, Battery • Topics: Totally Integrated Automation in the Digital Enterprise, SIMATIC Safety Integrated, SIMATIC Technology & Motion Control, PROFINET

• Open network for design, branding and marketing collaborations • Focus: Strategic consultancy for creative agencies with focus on global design awards like iF or Red Dot

• Project lead for the development of marketing-communication strategies and implementation in various media and channels for single and cross-product topics like SIMATIC Safety Integrated or SIMATIC Controller • Lead of internal project teams and external suppliers, e. g. creative agencies

• Key Account Management and Senior Consultant for customers like MAN Truck & Bus, QVC or Miele for the development of communication strategies with the customer, the creation of assets in the agency as well as the execution of strategic workshops at the customer’s site • MBA growth management program alongside the responsibilities at the agency

Part-time teaching activities at: • tu-dortmund, faculty 16: Institut für Kunst und materielle Kultur • FH Coburg, faculty Product Design • Folkwang Universität der Künste, faculty design – part of Universität Duisburg-Essen

Conceptual and executing design projects, e.g. for: • Studio Saha, Estonia; Interior Identity Concepts • Sportive Design, Munich; design of toys, furniture and bags • Grohe Water Technology, Dortmund; freelance at the Grohe Design Center, creating product design strategies and designing adequate faucet families in collaboration with sales, general management, construction and purchase

Architektur Management

Identity Design / Konzeption