Svetla Miteva
Angestellt, Chief Marketing Officer (CMO), ecoligo GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Svetla Miteva
3 Monate, Feb. 2023 - Apr. 2023
Interim CMO & CPO
Mietz GmbH
7 Monate, Juli 2022 - Jan. 2023
Head of Marketing
Qonto (nach Akquise von Penta Fintech GmbH)
1 Jahr und 2 Monate, Mai 2021 - Juni 2022
Head of Marketing
Penta Fintech GmbH (akquiriert durch Qonto)
Initiating and managing global Media/Marketing Projects (55 markets) -Analyzing Media Consumption trends across markets -Testing latest Marketing and TV Attribution Models -Exploring new omni-channel advertising opportunities (e.g. OTTs, Podcast) -Testing of new opportunities (A/B testing, Randomized Experiments, Causal Impact Analysis)
Worked in agile teams with software engineers and data scientists Strategic stakeholder management Internal and external marketing and confidentiality levels definition for trivago's Ranking Algorithm, Landing Page Score and Price Accuracy Score Algorithms
Responsible for the strategic set up and implementation of a new loyalty program in the context of an omni-channel retail strategy Linked all marketing channels, as well as the online shop and the offline stores, into an omni-channel marketing strategy Created a long term media strategy and took care of the media mix
2 Jahre und 10 Monate, Feb. 2014 - Nov. 2016
Digital Media Planner
ZenithOptimedia
Strategic and operative planning, implementation, optimization and reporting of online media campaigns on the basis of pre-defined KPIs (branding, performance, footfall) Created yearly strategies for the off- and online media presence of various brands and products by beauty FMCG and fashion clients Evaluated the potential of new omni-channel advertising opportunities
8 Monate, Apr. 2015 - Nov. 2015
Co Organizer of the 1st and 2nd Startup Weekend in Düsseldorf
Startup Weekend
6 Monate, Sep. 2012 - Feb. 2013
Global Account Manager - Trainee
Ogilvy
-Took part in developing Pall Mall’s worldwide sales volume driving ad campaigns using below/above the line communication, POS capitalization -Communicated with clients, worked with creative teams and external design agencies -Coordinated several Global Pack Design Projects for Pall Mall and Viceroy
4 Monate, Apr. 2011 - Juli 2011
Product Management Assistant
GN Netcom
-Assisted the Product Management Team in creating Product Roadmaps -Planned and implemented an intranet competitor product database -Master Thesis - Consultancy Project at Jabra Mobile/GN Netcom: Investigated the effect of design-informed views on innovation in product development
-Planned and designed a customer brochure for use in all Sparkasse branches in the Münsterland-Ost region: http://www.behance.net/Svetla_Miteva
3 Monate, Juni 2008 - Aug. 2008
Bank Customer Service Assistant
Edgartown National Bank, Edgartown, MA, USA
-Rendered banking services for private accounts and small & large business accounts
3 Monate, Juli 2007 - Sep. 2007
Dining Room Manager
L'Uva Restaurant, Provincetown, MA, USA
Coordinated waiters on the dining floor
Ausbildung von Svetla Miteva
4 Monate, Sep. 2011 - Dez. 2011
Management
Università Commerciale 'Luigi Bocconi' (ERASMUS)
-Project for L'Oreal: A prototype of a Diesel male cosmetics product -Business Plan for an Electric Bike Sharing System for the city of Copenhagen -Cum Laude in Technology and Innovation Strategy
2 Jahre und 11 Monate, Sep. 2010 - Juli 2013
Service Management
Copenhagen Business School
3 Jahre und 5 Monate, Jan. 2007 - Mai 2010
Double Major: Business Administration / Journalism and Mass Communication
American University in Bulgaria
Sprachen
Englisch
Fließend
Deutsch
Fließend
Dänisch
Gut
Italienisch
Grundlagen
Bulgarian Native
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