Szymon Nessel

:: Marketing research, competitive environment analysis, conclusions and recommendations :: Brainstorming, moderating project group meetings, Insight presentation :: Developing communications strategies for advertising campaigns :: Contribution to concepts, creative ideas and advertising slogans :: Management, development and support of external creative teams : Running internal training in strategy, marketing, promotion, and communications :: Participation in tenders and presentations before customers

Competitive environment analysis (brand, company). Development and interpretation of marketing research (quantitative, qualitative). Seeking and defining Insights (consumer, communications). Developing creative concepts and briefs Preparing communications and marketing strategies for new and existing customers. Creating effective promotion mechanisms. Recommending effective communication channels in cooperation with media houses (media planning) Managing the work of the strategy and creation department

:: Audit and analysis of the creative department and graphic design studio :: Implementation of the processes aiming at establishing and functioning of creative teams :: Managing a creative team (13 people in the offices in Wrocław and Warsaw) :: Creating a strategy for the development of the agency together with the members of the board :: Tenders won: vwbankdirect, Ferrero (Tic Tak)

Writes strategic briefs for creative work and well as new business and program development. Leads and manages consumer/user research studies that yield insights into online behaviours and attitudes. Interfaces with lead account, strategy and creative teams at the company to deliver smart, differentiated, and strategically grounded ideas to the client. Developing and presenting communication strategies Planning of promotional activities (360 ̊) Measurement, analysis and reporting of the results.

Breakdown of advertising budget (ATL, BTL, PR, Online etc.) – together with the media planner and the marketing department. Contribution to the creation of advertising and promotional brand-building activities. Coordination of the process of advert production (TV spots, radio spots, multimedia). Assessing the effects of the campaign: verification of the tools, measures and communication channels in use, potential adjustments and recommendations for future. Managing project groups: from 4 to 12 people.

Client Service Department