Tainah Heinrich

• Centrally prepare, coordinate and support the Syndication Managers within the Global Marketing Localization team to rollout web content syndication projects for 45+ sap.com sites in 30+ languages. • Project manager responsible for the end-to-end localization of sap.com content to all Tier 3 country sites, from planning, through translation, review and publishing. • Liaise with global, regional and local stakeholders to execute SAP's localization strategy and timely deliver projects.

• Create, optimize and manage Facebook and Instagram adverts on Facebook Business Manager; • Analyse ads results and generate insights to share with the creative team and clients; • Support and management of clients’ social media accounts; • Project coordination by cultivating the relationship with clients, translating their needs into briefings for the creative team and allocating assignments.

• Project management for the syndication of sap.com content to Korea and Taiwan • Site performance and web analytics reporting • Coordinating the localization for redesign projects • Preparation and holding of meetings with international stakeholders

• Support rollout of brand new global content to our main markets worldwide • Provide assistance with project management touching various software and tools (e.g. Adobe Experience Manager) • Perform User Acceptance Testing and quality checks before pages go live

One month intership in the Argentinian AHK, through the “11st Trainees Campaign of the German-Brazilian Chamber”. During this period I was responsible for supporting the various departments, by compiling data, introducing information to the internal system, formatting documents, and holding contacts with the Brazilian Chambers.

Responsible for the planning and development of business partnerships between companies of Santa Catarina and Germany; mediation of missions of the german organization Senior Experten Service; organization of business trips and packages to visit fairs in Germany, among others.

Responsible for activities related to the business process of associating a new company. Such activities include the prospection for potential clients, scheduling meetings via telephone contact, holding the meetings with senior executives, reporting, follow-ups, until the conclusion of the association by signing the contract with the company.

Strategies of Internationalization - Change and Project Management - Business Psychology - Intercultural Diversity Management - International Marketing Management - E-Commerce --- Master thesis: "Web localization: an analyis of its impact on the performance of web pages" (Grade: 1.0)

International Organizations - Marketing - International Contracts - Introduction to Diplomacy - International Law - Globalization Processes and Contemporary China

International Political Economics - International Negotiations - Analysis of International Markets - Internationalization of Companies