Tanja Holm

At Nordic ID I'm mainly responsible for the Martech stack and Marketing Automation. I also do a variety of other tasks: -Marketing Automation and Email Marketing (HubSpot) -Lead generation using a multichannel approach -Product launches of RFID products and software -Event Marketing and Exhibitions -Coordinating content production with 3rd party actors -Collaborative Marketing efforts with Partners -Visual marketing material (print and online) creation and edits using Abobe Suite

I'm passionate about increasing LCA capability in companies. Together with my business partner and my team at Environmental Impacts Academy we are educating young professionals in LCA and providing talent to sustainability teams and consulting companies. #meaningfulwork #betterLCA

I help small and local businesses with online and offline customer acquisition, social media, digital marketing, content production, branding, and more. I have worked with companies within the food industry and I'm currently working on a launch of an eCommerce platform of home care products.

At Lyyti, I was responsible for marketing the SaaS event management software to the Finnish Market. Together with the global in-house marketing team, we planned, executed and followed up global as well as local campaigns. Generating new leads through inbound marketing was one of my main tasks as well as supporting the regional sales organisation (new business and existing business) with different tactical actions.

As a project manager, I was responsible for leading and developing international and local customers. I have managed projects (scheduling, budgeting and project management) from technology implementations to creative campaign executions. I was also responsible for marketing and content creation at ID BBN. My work includes managing a team of content creators, planning and optimizing content for our blog, web page, top of the funnel activities as well as our nurturing campaigns.

Marketing, Management and German language

Branding, Psychology and Management