Tatjana Zakharova

I help companies to create and implement marketing strategies to amplify their business opportunities. • Creating a detailed marketing plan • Determining a business's marketing message • Identifying the appropriate marketing mix to get the message out to the target market • Providing advice on branding, positioning, communications, events and other marketing issues • Sharing best practices knowledge and insights • Market & Competitor analysis • Monitoring outcomes & Reporting

Responsible for company’s Marketing & Communications strategy and overall branding & image in the US & EMEA with focus on building mutually beneficial relationships with Enterprise customers, helping them to achieve digital transformation and become more agile and, therefore, successful.

Successfully managed B2B, B2B2C marketing campaigns for Broadcasters, OTT service providers, CEMs and drove Product Marketing with strong focus on digital for Dolby Atmos, Dolby Vision, Dolby AC-4 and Dolby Voice technologies. Sales enablement. Managing Partnership Marketing, Product launch marketing programmes for CEMs (Samsung KX Space, Philips, TCL, Arcelik); Lead on Content Creation initiatives for Music and Imaging technologies; Industry Events management.

Managing 360 marketing campaigns for 4 lifestyle channels (Food Network, Travel channel, HGTV, Fine Living) in EMEA and UK. B2B, B2B2C Marketing and Communications; Affiliate Marketing and Partner Relations; Agencies management; Marketing budget management; Creative production coordination, inc. brand campaigns and rebranding; Content Marketing; Competitor analysis and recommendations; Trade marketing/Events management; CRM: Viewer Relations management.

Developing, planning and execution of consumer, affiliate, and trade marketing activities for 4 lifestyle channels (Food Network, Travel channel, HGTV, Fine Living) in Europe, Africa, Middle East, Nordic countries, Israel, and the UK.

Managing integrated marketing campaigns for 6 international channels: E!, Universal channel, Syfy, 13th Street, DIVA, Telemundo in EMEA. Leading Digital Initiatives and Social Media engagement; Execution of B2C, B2B marketing campaigns (ATL, BTL), Affiliate Marketing campaigns; Channels` rebranding; Internal & Partner Events management; Marketing Budget management; Ownership of brand assets, production coordination; PR; VOD marketing; People Management; Agency management.

Managing integrated marketing campaigns and digital strategy for 6 international channels: E!, Universal channel, Syfy, 13th Street, DIVA, Telemundo in EMEA.

English, French