Thierry Crepin

• Entrepreneur in Residence ,responsable for developing and executing the business plan, business strategy and marketing plan. • Full branding and Integrated Marketing creation and management : includes off and online channels • Complete Smarketing strategy and development for both nat’l and int’l markets : Biz.Dev to implantation • Strategic business partnership development and negotiations. Affiliate program & marketing

• Marketing &Branding for a portfolio of clients ranging from SaaS to industrial process and equipment and CPG. Focus on Evergreen content and contextual engagement for global digital strategy. • Growth hacking and inbound marketing - Affiliate marketing strategy • Buyer Persona and Behavioral targeting strategy • Business process management - crisis management and conflict resolution : New process implementation • Integrated marketing digital communication management, CAC analysis KPI analysis.

• Head of the Industrial Equipement Goods - SaaS sector: Manage, planning, budgeting & implementation, reporting directly to the Trade Commissioner. • Market research, white-papers & analysis with a focus on industry trends, new business growth opportunity, new technology development,...etc; • Marketing strategy consulting for optimal engagement & successful market penetration. • Successfully launched 10+ French enterprises in the U.S.market, facilitated the establishment of several subsidiaries.

• Complete “card suite” product owner. Responsable for product strategy and performance, product development and tech evolution as well as product Smarketing and communication both digital and off-line. Ultimately defining the entire product Roadmap currently used both in the US and Canadian markets.

• Adaptation of RMSm to top tier brokerage clients - behavioral data mining. Leading to 80% lift in cross product sales and $20M in new income. • Managed a team of 5 asset managers, two private bankers and two brokers. Overall portfolio of $120M with direct rapport with Private Bank VP, Harris Direct VP and Marketing team.

• Applied RMSm to in-house data mining to create targeted inbound marketing and sales campaigns. This lead to cleaner lead identification and nurturing and a more even MQL/SQL expectation. • Created over $8M in new revenue and $10M in cross product sales. RSMm still being used today as the primary method for qualified lead optimization and new customer acquisition. • Developed, trained and managed a team of 20+sales agents.

• Co-founded in 2002 UrbanOptix, an alternative photo studio and digital next gen.PR agency focusing on unique Content to create a unique and visual digital storytelling experience for SME and niche sectors (SMO / organic SEO/ direct online marketing / contextual marketing). • Freelance for various magazines : rollinstone.com / Coffee&cuisine / selekta.com / Chicago Tribune ... • Set Photographer-Director of Photography on 5 independent movies/theater/performance art.

• Responsable for the sales and on-boarding of an online procurement service for entire Quebec SME client range. Recognized and promoted to Team Lead for my exceptional sales track record and team training. • First version of what became my own Relationship Management Sales model : tripled personal sales goals and doubled entire team goals.

• Responsable fo ronline customer support and new product releases and communication. • Worked with CEO on the marketing and public launch of realtime streaming quotes SaaS product, development of affiliate co-branding opportunity with strategic and new partners.

Majored in Sociology & Anthropology Minor in Economics

Focused on Economics and International Relations