THOMAS FICKERT

The VR/AR Association is a global industry association for VR AR MR with local chapters in major cities around the world, connecting leading solution providers with brands and customers. Over 4000 organizations registered.

07/2013: DEXPERIO GmbH, Munich (Founder & Managing Director) 07/2013: DEXPERIO Consulting, Munich (Business Owner) 01/2014-12/2015: DEXPERIO Inc., San Francisco (Founder & CEO) DEXPERIO Group | CONSULTANCY. AGENCY. SYSTEMS HOUSE. Innovation. Know-How. Services. Solutions. Hardware. Software. Next-Generation Digital Experiences with Immersive Media, Sensorics and Artificial Intelligence.

Focus: Mobile Apps & Solutions, Cross-platform App-Publishing tools & technologies

Org-Unit: Central Marketing Organization (CMO) Responsibilties: Director Digital Marketing & Services Group Focus: Increasing Business & Scorecard Impact through Digital Marketing Excellence (Engagement, Publishing, Analytics, Platform, Compliance) incl. Responsibility for Central Digital Services Organization (Focus owned/operated assets like MS.COM/Germany) and full Marcom responsibilities for selected Consumer Products (Internet Explorer, Windows Live Hotmail, Messenger, Bing, MSN)

Org-Unit: Central Marketing Group (CMG) Responsibilties: Group Manager Digital Marketing & Analytics Group (DMAG) Focus: Driving Digital Marketing Evolution & Excellence for Microsoft's Commercial Marketing Organization (Readiness, Marketing, Publishing, Analytics, Platform) across the whole Digital Marketing Mix, incl. Responsibility for Central Online Services Organization (MS.COM/Germany)

Org-Unit: Developer Platform & Strategy Group (DPE) Responsibilities: Team lead of DPE Audience Marketing Group Focus: Audience Marketing (strategy and programs) for Prof./Non-Prof. Developers, Designers, Architects and .NET Platform Marketing, BCC/Broad Customer Connection (channels and execution)

Org-Unit: Developer Platform & Strategy Group (DPE) Responsibilities & Focus: Owner of Pro-Dev. BCC/Broad Customer Connection Initiative, i.e. strategy and execution of breadth channels and programs like MSDN Online Portal, MSDN Webcasts, Codezone Community Portal, Community Relations/Influencer Programs and relationship marketing efforts

Org-Unit: Developer Platform & Strategy Group (DPE) Responsibilities & Focus: Lead of German Community Team, Development and execution of community engagement strategies for technical audiences (IT-Professionals/Developers) to increase outreach, engagement and business impact

Org-Unit: Developer Platform & Strategy Group (DPE) Respontibilities & Focus: Senior Architect Evangelist, Evangelization of .NET Platform Architecture within technical audiences with architectural focus, Key-Contact for strategic projects/relations

Responsibilities: Technical Director Germany, Head of German software engineering and IT department, international department integration, technology consulting & research on next-generation internet technologies for interactive marketing, technology-related project-, vendor- and strategic client management, new business support Focus: Technology architectures and platforms for enterprise class e-commerce applications, web content management and web publishing

Responsibilities: Techchnical Managing Director, Head of software engineering department, business-, client-, project management, software development Focus: Software tools and technologies for internet development, dynamic/database-driven websites, web publishing and interactive multimedia

Responsibilities: Technical Managing Director, Head of software engineering department, project- and business management, software development Focus: Software tools and technologies for interactive multimedia applications, (corporate presentations, POI/POS applications, info-/edutainment, computer based training)