Till Stig Meyer-Rix

- Design and analysis of digital strategies - Performance optimization of existing structures - Design of new, innovative processes with the support of the latest (AI-supported) tech. - Design of strategy and requirements workshops for the digitalization of the process and technology landscape in a wide range of industries - Design of relevant use cases for the application of (AI-supported) tech. along the entire value-added chain - Implementation of MVPs and POCs and the support of change processes

- Responsible for the methodical and technical implementation of a variety of projects - Determining the maturity level of customers and deriving potentials and recommendations for action - Optimization of customer journeys - Creation of innovative and future-proof solution approaches as well as proof of technical feasibility and commercial benefit in front of the customer - Supporting the customer in selecting the right methods, change management and technical solutions

- Consulting of leading companies in the field of Digital Technology Transformation - Analysis and conception of technology and data strategies - Implementation of Salesforce and the Adobe Experience Cloud as well as individual systems of the marketing and advertising technology world - Expert within the team for Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) - Stakeholder management in the context of a wide variety of projects

- Consulting for a wide range of customers regarding the use of customer-specific and externally acquired data (development and elaboration of data strategies) - Conception of individual data segments and development of customer-specific audiences - Analysis and evaluation of the current technological setup of different customers - Push the segments to various data activation (destinations) such as demand side platforms (DSPs) and data management platforms (DMPs)

In meinem zweimonatigen Praktikum im Bereich Mediaberatung Digital war es meine Aufgabe den anderen Beratern bei der Planung von Digitalkampagnen, sowie die Entwicklung von Ideen und Mechaniken zu helfen. Digitalkampagnen wurden mit meiner Unterstützung von den Medienplanern ausgewertet. Durch ein Kampagnen-Monitoring konnten Optimierungspotentiale erkannt werden und Änderungen eingeleitet werden.

Schwerpunkt Nr. 1: Online Management, Schwerpunkt Nr. 2: Marketingmanagement, Thema der Bachelorarbeit: Entwicklung eines Modells zur Ausarbeitung einer digitalen Kommunikationsstrategie