Tina Beuchler

Since 2019 I was responsible for Global Media Communication at Nestlé HQ and took from January 2021 on additional responsibilities in the role of Global Media Communications and Partnership Head leading Integrated Media (Digital and Programmatic Media) and the Global Media/Digital Partnerships. Our team drives iIntegrated audience-first strategy, working closely with colleagues and partners in Media, Creative/Content, Data/Analytics/Measurement, Market Research and Purchasing.

Responsibilities include digital transformation of Nestlé Germany. Leading the teams of Media Communication, eCommerce, Content & Platforms, Digital Technologies & Services and the Digital Acceleration Team (DAT). Tasks incl: digital innovation, local digital transformation strategy & implementation, media strategies/negotiations with a volume of arr. 330 Mil. USD. Member of Nestlé Germany Management Board and EMENA eBusiness leadership team. Chairwoman of German Advertisers Association OWM.

Responsibilities include the implementing of the digital transformation of Nestlé Germany. Lead of the internal digital network Nestlé Germany Digital Community. Tasks included digital innovation following the local transformation strategy and operational digital implementation. Communication on Nestlé Germany digital transformation progress. Member of Nestlé Germany Extended Management Team. Company representative in German Advertisers Association OWM and elected as chairwoman.

Responsibilities include the coordination of the digital transformation of Nestlé Germany, in addition to Media Communication. Tasks included development of local digital enterprise transformation (DET) strategy and operational implementation. Consulting of media strategies and negotiations with a volume of arr. 330 Mil. USD. Member of Nestlé Germany Extended Management Team. Company representative in German Advertisers Association OWM and elected as chairwoman.

Responsibilities include the strategic planning, procurement and evaluation of Nestlé Media Group brand campaigns; Heading of media negotiations with a volume of 330 Mil. USD; Managing of departments Media, CRM, Digital Communication, eBusiness, Market Research; Intensifying of media controlling; Management of agency relations Member of Nestlé Germany Corporate Marketing Core Team and Nestlé Germany Extended Management Team. Company representative in German Advertisers Association OWM.

Tasks incl: responsibility for agency sales/net profits, forecasting, strategic development / re-structuring of Carat Direct, 
internationalization, pitches; Responsible for staff and business development; COE for Dialogue and Online Marketing; Media advisory for clients incl: Bertelsmann, DELL, Focus Magazine, Otto Group, Neckermann, Premiere, Sonera zed, Tchibo.de. Member of Aegis Management Team Central Europe and German Board.

Responsible for strategic and operative general agency management; Heading of Consulting, Creation, Finance and Back Office; New business; Consulting regarding communication strategies and development of advertising and promotion concepts for clients: CIC (Paramount, Universal, DreamWorks), Commerzbank, Deutsche Post, Infogrames, Procter & Gamble; Head of agency management team 1993-97: Group Head Advertising & Consulting 1990-93: Junior / Senior Account Executive

(Marketing, Unternehmensführung)