UMA MAHESH

— Responsible for managing programmatic and display advertising, mobile native, in-app advertising, and company branding. — Drive the creative process forward, ensuring seamless integration of design with campaign objectives. _________________ Verantwortlich für die Verwaltung von Programmatic- und Display-Werbung, mobiler nativer Werbung, In-App-Werbung und Unternehmensbranding. Treiben Sie den kreativen Prozess voran und sorgen Sie für eine nahtlose Integration des Designs mit den Kampagnenzielen.

— Responsible for managing the entire creative process, I also successfully developed and delivered mobile-native advertising solutions — Developed mockups for in-app native ad placements to facilitate the seamless onboarding of mobile app publishers to GreedyGame. — Analyse Native Ad data to optimise performance metrics, enhancing Fill Rate and Render Rate. — Collaborated with the product team to shape the product strategy and conducted post-implementation reviews to optimise performance.

— Developed Hyper-Localisation Strategies for retail and successfully implemented them to deliver personalised experiences to customers — Designed and delivered promotional attribution campaigns aimed at driving audience traffic towards the nearest stores, resulting in increased footfall and sales conversion.

— Worked towards achieving self-defined OKRs. — Daily responsibilities included designing and uploading creatives for HasOffers Campaigns. — Integrated mobile app install campaigns across S2S Ad serving platforms such as MobFox, inMobi, openX, Smaato, myTarget ext.. — Supported the global Business Development team with design solutions across various platforms. — Created custom Ad Tags for different Native Ad formats such as Game_List, App_Selector, and Carousel.

— Responsible for managing the entire creative process and ensuring the timely delivery of top-notch display ads. — Created visually engaging digital ad campaigns. — Collaborated with the Sales Team to discover and pursue new business opportunities

— Delivered successful implementation of complex Interactive Online Ad Campaigns, which involved a complete cycle of Design, Implementation, Trafficking and Analytics. — Implemented performance-driven Dynamic Creative Optimisation, including creative rotation with multiple images, messages, and calls-to-action. — Collaborated with the Engineering and Product Teams to address client issues and relayed user feedback to the product team.