UMA MAHESH

Lead programmatic, display, and mobile native advertising campaigns, boosting effectiveness by 30%. Integrate creative design with campaign objectives, enhancing ad engagement rates by 15%. Drive branding initiatives that increased brand visibility by 30% across target markets.

Developed and launched mobile native advertising solutions for in-app and game platforms, resulting in a 40% increase in ad placements and a 20% rise in user engagement. Created 180+ mockups for in-app and game native ad placements, streamlining publisher onboarding. Enhanced native ad performance by optimising fill rate by 25% and render rate by 30%.

Conceptualised and executed promotional Attribution Campaigns, that increased footfall by 35% and sales conversions by 20% for retail clients. Developed hyper-localisation and measurement strategies and delivered personalised experiences that boosted customer retention by 20%.

Achieved self-defined OKRs, contributing to team growth. Designed and uploaded over 4,800 creatives for HasOffers campaigns and integrated 400+ mobile native and app install campaigns across major S2S platforms, driving a 12% increase in revenue. Supported global business development with 700+ ad placement mockups and 50+ custom Ad Tags for various Native Ad formats, optimising user functionality and enhancing audience engagement.

Managed creative processes and produced visually engaging Display and Dynamic Creative Optimisation (DCO) ad campaigns with 100% on-time delivery. Teamed with the Sales Team on creative initiatives, leading to a 20% increase in sales leads and revenue

Executed complex Interactive Rich Media ad campaigns, managing all aspects from design and implementation to trafficking and analytics. Implemented performance-driven Dynamic Creative Optimization, including creative rotation with multiple images, messages, and calls-to-action, which improved effectiveness by 30% and resulted in higher engagement rates. Collaborated with Engineering and Product Teams to resolve client issues and incorporate user feedback.