Vanessa Marina Hertig

As the Head of Design at HSE I’m responsible for planning and executing 360° content strategies at the territory level to drive commercial excellence, audience growth and revenue, contributing ideas for > 270 campaigns, product launches, and in-house brands yearly. While leading two departments (design & set design) with <30 employees.

- Development of pitch concepts for marketing campaigns and brand strategies - Developing a broad range of digital assets for social media, newsletters, presentations, - Creation of marketing material for digital and offline channels - including GIFs & short animations - Bringing communicative vision to reality and designing brand guidelines including typography, layout, etc - Ideation of visual concepts/themes/directions including strategies for design workshops and ideation sessions

As the Creative Team Lead, I'm responsible for providing a creative vision not just for the design team but the whole organization. By establishing processes and practices for realizing that vision while setting the bar for quality and safeguarding the HSE CI. - Leading a team of 12 people and being their brand strategist and lead designer for the section of visual design, graphic design, motion design & art direction on air, set, E-Com, TV & App

As the Creative Director – Brand, Experience & Digital Design, my focus is on building a holistic and outstanding brand core for the in-motion GmbH, in-motion Academy & in-motion WiB in order to clearly demonstrate competitive advantage within the automotive sector. Ensuring integrated design work across all essential touchpoints (digital, online, print) in national as well as international environments. Coaching the crew members and creating an efficient environment for them to learn and grow.

Design Management & Thinking (M.A.) focal issues: - Theories of management and corporate governance - Ethics and corporate values - Media management and law - Project management and project controlling - Design methods, models and theories - Linear models and interactive design - Leadership and self-management - User experience design

Focusing on creating a probable world for the "future of work" of 2021-2022 - Designing a digital application supporting a holistic workplace ecosystem for the employees - Sketching, iterating and user-testing the prototypes within the international team. Successful development of an internal service “Fluke” to foster serendipity in the hybrid workplace implemented with Adobe CC, Sketch, InVision & Mockingbird

Pitch: How can employee wellbeing programs be leveraged to drive employee engagement in terms of SDGs in the workplace? - Researching competitor’s best sustainable practices and applications - Analyzing the target group with internal and external workshops implemented with MURAL - Translation into wireframes and mockups identifying appearing design problems - Successful development of the sustainable application “WellBe” for the company’s internal use

- Relaunching the online shop under strict deadline and style guide (CI) - Designing seasonal landing pages and their implementation with Shopware - The conception of campaigns, mood boards, color boards, and shootings & Presentation of creative processes - Management of the design process for the entire product range - Successfully designed 60 shoe models for the international market - Coaching and onboarding the trainees of the creative team - Visiting fairs, and frequent online seminars powered by WGSN

Implementation and building PR relevant content with Adobe CC Developing and playing Instagram Ads and content for the Facebook AD Manager Participating and contributing to ideation sessions especially with the external PR agencies Enhancing design concepts, infographics, image creation, and typesetting Assisting in Skype interviews for the creative team Supporting conceptualization, realization, and adaptation of the internal design processes Analyzing trends for target group-oriented shoe collections

Mindmap, Moodboards, Colourboards, Trendrecherche, Entwurfszeichnung des Kostüms, Grafische Umsetzung und Bearbeitung mit Photoshop/Procreate

Styling Assistenz Fotoshooting , Zusammenstellen der Outfits

Director: A. Hildebrand & K. Vielemeyer. Category: Historical short film Reinterpreting the main character “Mata Hari” and its design concept Translating into Moodboards for costume, hairstyling, and make-up Sketching and researching for supporting actors (local at the costume fundus) Supporting modifications and designing patterns for the costumes Supervision of the costume makers, makeup artists and hairstylists at shooting site/film set

BMW Designprojekt Werkskleidung - Fertigung von Entwürfen & Skizzen - Nähen von Nesslteil/Probeentwurf - Moodboards und Erstellung eines Plakates zur Präsentation

Design und Prototypanfertigung von Handtaschen, Aufbau einer Zweitlinie für Herrentaschen, Messe und Verkaufstätigkeiten auf dem Stijl Designmarkt in Mainz und der Fashionyard in München, Kundenbetreuung und Reklamation, Bestandsaufnahme und Schaufensterdekorateur, Umgang mit dem Material Leder

Vorbereitung und Planung Fashion Week, Unterstützung der Desinger bei dem Dressen der Models

Model & Impact, Verkaufstätigkeiten & Markenrepräsentant

Belegung eines Nähkurses Basis und Fortgeschritten

Praktikantin in der kaufmännischen Abteilung: - Materialwirtschaft - Materialprüfungen - Mitgestalten einer neuen Homepage - Telefonakquise - Innendienst Vertrieb - Mitgestalten und Erstellen von Angeboten - Terminabstimmung zwischen Innen- und Aussendienst - Finanzabteilung: Überwachen von Zahlläufen, Überwachen von Kundenzahlungen, kleine Buchungen (Kreditorisch/Debitorisch)

Design und Organisation von Events und Verpackungen, Flyer und Einladungen sowie Shirts und Pullover

Design Leadership Series 2022 "The building blocks for product teams" Let's discuss team-building with Global Design Director Matt Hexemer and Managing Director Technology, Marc Maleh — 12th January, 5 pm GMT "Mentorships: The symbiotic relationship between mentor/mentee in a creative industry" Let's discuss this extended collective with Managing Director Christina Falzano, Conran Design Group — 19h January, 5 pm GMT More Dates coming soon!

Textiltechnologie, Wissenschaftliches Arbeiten, Fachsprache Englisch, Design/Strategie. Trend/Konzeption, Visualisierung (Adobe Suite), Entwurfszeichen/Modegrafik, Verarbeitungstechnik, Schnittkonstruktion, Fotografie, Kollektionserstellung, Produktmanagement/marketing, Präsentationstechniken

Aktivitäten und Verbände: Ruder und Segelverein