Vanessa Parrish

Hired to lead the creation of a comprehensive marketing department and to establish strategic direction and long term strategy for the organization. Worked on currently owned assets and leading market research plans for speculative new commercial investments. Managed marketing strategy, product positioning, brand integrity, corporate collateral, advertisements, public relations, and website development & optimization. Assisted in the development of RFP’s for capital formation to fund future development.

Reporting to the COO, led the Marketing Department to create and implement multi channel business development, profitable pricing strategies and innovative new product development. Ensured brand integrity across all product portfolios, managed product management teams and led and managed all corporate marketing materials including: advertisements, public relations, direct mail, e-commerce, website, trade shows and promotional development. Managed a staff of 8-10 in Marketing, Product Management & Sales.

Oversaw scheduling, catalog production, print materials and marketing activities in the Advertising Department. Worked with manufacturers to develop private brand product packaging, advertisements and marketing programs for the distributor members of the cooperative. Negotiated advertising contracts with key manufacturer partners. Set-up and managed company CRM system.