Visala James

Angestellt, Marketing, Senior Marketing Executive

Basel (Marketing), Schweiz

Fähigkeiten und Kenntnisse

17 years experience in Marketing in large and smal
Healthcare and e-Business. Expertise includes life
social networking
consumer profile and segmentation
Brand equity development
New Product development
Innovation generation
Executive/Board level strategic analysis & plannin

Werdegang

Berufserfahrung von Visala James

  • Bis heute 15 Jahre und 5 Monate, seit Jan. 2009

    Marketing

    Senior Marketing Executive

  • 3 Jahre und 9 Monate, Juni 2004 - Feb. 2008

    Vice-President & Business Partner

    UnleashInc

    Spearheaded Marketing & Sales efforts of this start-up company and drove strategic plan for growth. Achieved 30% new business hit rate and secured 6 pilot programs and 2 long term Fortune 200 clients.

  • 4 Jahre und 6 Monate, Jan. 1999 - Juni 2003

    Vice-President & Group Director Healthcare

    Brandstorm

    Led Healthcare Accounts in Health Insurance, Medical Instruments and Pharmaceutical industry, responsible for 12% company profitability.

  • 2 Jahre und 6 Monate, Aug. 1995 - Jan. 1998

    Director Toy Division

    Hasbro U.K.

    P&L responsibility for multi-million dollar U.K. Toy Division. Recreated core Boys Toys Brands, divested Girls Toy Brand and led 3 new franchise product launches increasing category profitability +15%.

  • 2 Jahre und 1 Monat, Aug. 1993 - Aug. 1995

    Category Development Manager

    Colgate Palmolive. U.K.

    Spearheaded development of new Category Management Department which set benchmark for re-application worldwide. Accomplishments include securing preferred supplier status with top 5 Retail Accounts, growing revenue +10% and profitability +18%

  • 5 Jahre und 2 Monate, Juli 1988 - Aug. 1993

    Assistant Brand Manager

    Procter & Gamble

    Led multidiciplinary team to deliver in-market pilot of a Diaper Environmental initiative. Drove major Brand initiatives for leading Brands.

Ausbildung von Visala James

  • 1 Jahr und 10 Monate, Sep. 1986 - Juni 1988

    Graduated Business Studies

    Columbia University

    Marketing & Finance

  • 10 Monate, Sep. 1983 - Juni 1984

    Biotechnology

    Imperial College of Science & Technology

  • 2 Jahre und 10 Monate, Sep. 1980 - Juni 1983

    Genetic Engineering

    University College London

Sprachen

  • Englisch

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Interessen

Marketing
e-business
Consumer profiling
Music
Marathons
Triathlons
Managing teenagers!

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