Walter-Jan Stoof

It is my drive to improve used car sales processes. In both retail and wholesale, I often had to improve situations in which the sales team was not effective, too many costs were incurred due to errors or uncertainties and when the revenues were too low or not transparent.

Every larger fleet manager can save costs by using an application that supports the operational fleet management process. The same applies to a car wholesaler. That is why I created and implemented various applications during this period. I have supplemented these activities with training in the areas of management, retail sales, negotiation and prospecting.

Every sales process can be brought online in the future. That has been my vision since 1998. Because I could only roll out my vision as a self-employed person, I started the first fully online car auction in Europe during this period. Because we immediately shared our online inspection reports with the contributors at the time, our customers could easily settle the settlement at the end of a lease contract.

The physical auctioning of vehicles is entertaining and addictive activity. The process provides insight and certainty, because as an auctioneer you always strive to achieve market value. During this period, the importance of passing on damage for fleet managers was not yet relevant. Attracting additional buyers was important, but that is something that I feel comfortable with and that I was able to achieve.

After a period as a district manager, from 1992 onwards I spent most of my time developing and conducting training courses for the introduction of new car models, the approach to used car sales and the sales process to individuals and companies. With great pleasure and the result that Peugeot in the Netherlands was seen by its dealers as the best trainer.