Wenting Cao

• Market research on yoga/wellness industry to generate customer insights • Marketing strategic planning on customer engagement project, German market and China market penetration and brand marketing • Social media marketing, influencer relationship development • Project management for ongoing projects and regular discussion with brand founder

• Key Account Management • Developed sales training program and held workshop for colleagues • Created a new market in PCB-Assembly business section and enlarged sales growth • Led team of 10 sales to grow sales by building up a coherent sales team structure • Optimized organizational processes in communication and workflow • Exhibited twice a year abroad at industrial events and paid visits to customers in different countries. E.g. electronica2018 in Munich, Hannover Messe

• Developed and secured new customer Dormakaba in Germany (One of the top 3 companies worldwide in providing security solutions) • Exhibited abroad at industrial trade fairs, e.g., electronica2016 in Germany, IPC EXPO in Las Vegas, US • Had been the master of ceremonies at company events such as annual dinners, X’mas parties

• Contacted with potential customers and provided tailor-made study plan, interacted with existing customers and gave advices to smooth their study • Had been dancer and performer of company events

• Led 5 team members to provide tailor-made logistics service for customers • Maintained relationship with customers and carriers

• Arranged international goods transportation and maintained relationship with customers and oversea agents • Organized management annual working meeting in Guangxi, China • Had been the master of ceremonies at company annual dinner

• Focus in Customer Management, Strategy and Governance, Value-based Corporate Finance, Strategic Marketing, Economics and Ethics

• Focus in English Translation, English Writing, English Lexicology (adult education program)